Prayagraj: A significant number of entrepreneurs and innovators from Prayagraj district wil participate in the first phase of the Uttar Pradesh International Trade Show to be held in Greater Noida from September 25 to 29. This marks the fourth edition of the trade show.Deputy commissioner (Industries) Prayagraj, Sharad Tandon, said that the fourth edition of the UP International Trade Show is set to take place at the Expo Mart in Greater Noida. Entrepreneurs and innovators from Prayagraj will participate across various categories. The trade show offers them an opportunity to connect with a vast business network.Tandon claimed that the selected participants from Prayagraj district include entrepreneurs from the ODOP (One District One Product) category, as well as those representing women-led enterprises, MSMEs, startups, and the ODOC (One District One Cuisine) category.So far, seven entrepreneurs and innovators have been selected for the first phase, and the number is expected to rise. The trade show provides a platform for innovators, entrepreneurs, and exporters to showcase their capabilities and connect with global networks.The theme for this year’s trade show is ‘UP for Global Growth.’ The event aims to showcase the state’s industrial prowess, startups, ODOP initiatives, and investment potential on a global stage. Following the success of the ODOP scheme, the ‘One District One Cuisine’ concept has been introduced for the first time to promote UP’s rich culinary heritage and traditional foods. The dedicated pavilion is expected to be a major attraction. The event targets the signing of over 4,000 MoUs. Additionally, the trade show is expected to generate business inquiries worth more than Rs 13,500 crore and investment agreements exceeding Rs 3,200 crore.


