Jaipur: HMD on Sunday announced its continuation and elevated partnership with Rajasthan Royals, stepping up from official smartphone partner to associate sponsor.This marks the third consecutive year of a fruitful collaboration, blending HMD’s innovative spirit with the Rajasthan Royals’ dynamic cricketing legacy to connect with fans worldwide.The sponsorship places HMD’s branding on the back of the helmets, offering unprecedented visibility to an international audience passionate about cricketing action. Rajasthan Royals’ global fanbase, spanningIndia and beyond, amplifies HMD’s presence, engaging cricket lovers who value reliable tech in their daily grind.Commenting on the partnership, Ravi Kunwar, VP and CEO, HMD India and APAC, said, “Continuing our association with Rajasthan Royals for our third innings feels like coming home on the field. It’s about putting HMD right in the line of sight for fans everywhere. This isn’t just branding; it’s about sharing the Royals’ grit and connecting with cricket lovers who expect their gear to last as long as the game’s thrill. This partnership coincides perfectly with our upcoming smartphone launch, already creating noticeable pre-buzz in the target markets for the masses. Fans are buzzing about HMD’s rugged, reliable tech that matches the Royals’ unyielding spirit, bridging cricket fever with advanced innovation just in time for the big reveal.”The ongoing cricket league stands as the world’s most sought-after cricket league, pulling in legendary players from every corner of the globe for its high-stakes battles. HMD’s continued partnership with Rajasthan Royals shows our rock-solid dedication to the Indian market. It’s built on shared strengths, performance that delivers, putting audiences first, a touch of nostalgia in every move, and just like HMD packs top-notch specs into their phones, Royals line up with the absolute best cricketing talent on their roster.Commenting on the association, Alok Chitre, Chief Operating Officer, Rajasthan Royals, said, “Partnering with HMD aligns perfectly with our high-energy ethos. It puts their branding where the action heats up, on every bold shot. This isn’t just a deal; it’s shared fire that amps excitement in stadiums and beyond, pulling in cricket nuts who live for that raw edge in tech and on the field. This third-year partnership opens doors to our worldwide supporters, fueling excitement that resonates far beyond the stadiums.“This alliance not only cements HMD’s stake in India’s cricket fever but also bridges technology and sport on a global stage, empowering fans everywhere with devices that match the game’s unyielding pace and passion.
