These are the stories making headlines in fashion on Monday.
Lindsay Lohan to Enter Celebrity Beauty Market
Lindsay Lohan is reportedly entering the celebrity beauty market with Linlo Beauty, according to a U.S. Securities and Exchange Commission filing dated July 22. The brand is being helmed by CEO Lara Verdugo, a Proctor & Gamble and Isdin veteran. Linlo is seeking to raise up to $5 million through a private securities offering. No public announcement of a launch date, product offering, pricing or distribution has been made for Linlo. {Beauty Independent/paywalled}
U.S. Retail Sales Dropped 0.6% in July
U.S. retail sales declined by 0.6% in July, following an unrevised 0.2% increase in June, according to the Commerce Department’s Census Bureau. This decline was the first since last October and was the largest in 14 months. However, receipts at clothing stores rose by 1.9%, likely from back-to-school shopping. {Reuters/paywalled}
South Florida Emerges as a Hub for Beauty Founders
South Florida (encompassing Fort Lauderdale, Miami and Palm Beach) has emerged as a new home base for beauty and wellness brands. Key leaders of Crown Affair, Glow Recipe, Naturium and Vacation have relocated from New York to South Florida. One of the biggest draws to the state is its lack of income tax, and its fluctuating weather makes for fertile product testing ground. {Business of Fashion/paywalled}
How Brands Are Rethinking the Influencer Trip in 2026
Influencer trips were once focused on big-name talent, but now more brands are hosting smaller, better curated trips. Brands now want content that will outlast the trip, and drive brand engagement beyond the creator’s own content. These trips are now long-game plays that are designed to stick in customers’ brains, rather than simply get in front of as many people as possible. {Vogue Business/paywalled}
