These are the stories making headlines in fashion on Wednesday.
Is Shein’s Everlane Acquisition the End of Millennial Sustainability?
Shein is acquiringEverlane, the sustainable fashion brand that got its start in the age of “ethical capitalism” and millennial optimism. Backlash soon ensued from Everlane’s customers. In recent years, sustainable fashion brands have struggled to compete with ultra fast-fashion brands and deliver the level of growth shareholders want to see. The era of millennial sustainability seems to be ending, posing the question: “Is slower growth, built on craft and traditional values, even possible in today’s market?” {Vogue Business/paywalled}
Charlotte Tilbury Is Reportedly Disrupting Puig, The Estée Lauder Cos. Merger Talks
Charlotte Tilbury is reportedly disrupting ongoing merger negotiations between Puig and The Estée Lauder Cos., according to Spanish publication Expansión. The publication reported that Tilbury is looking to renegotiate her contract with Puig and potentially to exit the company before the pre-determined date of 2031. Puig declined to comment. {WWD/paywalled}
Chanel’s 2025 Revenues Grew 2%
Chanel released its full-year results for 2025 on Tuesday, which showed a 2% bump in revenue to $19.3 billion. This growth follows Matthieu Blazy‘s buzzy debut for the luxury house in 2025. In Europe, Chanel saw 6.7% sales growth to $6.1 billion, and in the Americas, the brand saw a 6.4% sales increase to $4.03 billion. Asia Pacific sales decreased by 0.6% to $9.2 billion. {Chanel}
Vogue Philippines Names New Editor-in-Chief
Vogue Philippines is promoting its Deputy Editor for Art and Culture Trickie Lopa to editor-in-chief. Lopa succeeds Bea Valdes, the current editorial lead who will become Mega Global Group Inc’s chief content officer. Lopa is the co-founder of Art Fair Philippines and Art in the Park, as well as the founder and chairman of PHX Fashion Group Inc. {Business of Fashion/paywalled}
‘Whimsy’ Is the Latest Zillennial Trend
“Whimsy” is having a moment with Gen Zers and some millennials who have recast the word to characterize a lifestyle that blends playfulness, spontaneity and being present. It’s a form of everyday escapism against the backdrop of an increasingly concerning news cycle and difficult economy. Whimsy could be anything from a cute morning coffee to handmade jewelry to sending postcards. {The New York Times/paywalled}
