Bella Hadid Stars in Alo’s Latest Campaign
Photo: Mert & Marcus/Courtesy of Alo
Bella Hadid is the face of Alo’s new wellness-centered campaign, photographed in Los Angeles by Mert & Marcus. Styled by Mimi Cuttrell, Hadid poses in the brand’s Pre-Fall 2026 collection. {Fashionista inbox}
Unveiling Boring Not Com’s Identity
Puck‘s Lauren Sherman investigated the identity of the voice behind Boring Not Com, an unfiltered fashion commentary Instagram account. While it is still unclear whether the account is run by a solo handler or a team, Sherman traced it to creative director and stylist Rasharn Agyemang. His name is mentioned in numerous nondisclosure agreement brand deals, and Boring Not Com’s cynical voice matches Agyemang’s work, per Sherman. Agyemang did not respond to the publication’s request for comment. {Puck/paywalled}
Shein Targets a $30 Billion IPO Valuation
Shein is reportedly targeting a $30 to $40 billion valuation for its initial public offering (IPO) in August. Potential IPO investors are currently pushing for a valuation around $30 to $32 billion. Although the final price has not been set, the valuation mark reflects the significant annual decline the fast-fashion company has experienced. (Private fundraising rounds valued Shein at $98.2 billion in 2022.) {Reuters}
Hugo Boss Shares Q2 2026 Sales
For Q2 2026, Hugo Boss reported a 9% drop in sales to €905 million (approximately $1.04 billion). The drop is due to macroeconomic uncertainty and geopolitical tensions impacting global consumer demand, per the press release. However, the company remains optimistic about its turnaround plan, which includes chasing younger consumers, sharpening its product assortment and optimizing global distribution. {Hugo Boss}
Ferragamo Sees Sales Growth for Q2 2026
Ferragamo saw a 4.6% jump in revenue at €259 million (approximately $298 million) for Q2 2026. Direct sales to customers rose 6.6%, while wholesale sales increased slightly by 0.2%. The business growth is due to Ferragamo’s new strategic initiatives — product effectiveness, retail excellence and a targeted communication strategy — to boost brand desirability and long-term customer loyalty. {Ferragamo}
