Shillong: PM Modi’s ‘Mann Ki Baat’ broadcast on Sunday celebrated Meghalaya’s unique Eri silk, which has recently received the prestigious Geographical Indication (GI) Tag.“Eri silk is not just a fabric; it is a heritage of Meghalaya, lovingly preserved and enriched over generations, especially by the Khasi community,” said the PM. He noted its distinct production process, which is entirely non-violent, earning it the name ‘Ahimsa Silk’, as the silkworms are not harmed in its extraction. This method involves allowing the silkworms to naturally emerge from their cocoons before the silk is harvested.“Nowadays, the demand for such products is rising rapidly in the world, which do not involve violence and do not have any ill effect on nature. Hence, Eri silk of Meghalaya is a perfect product for the global market,” the PM underscored. He further said, “This silk keeps you warm in winters and cool in summers, making it ideal for diverse climates and expanding its appeal in both national and international markets.”Calling upon the nation to embrace Khadi, handlooms and handicrafts, the PM Modi reiterated the spirit of ‘Vocal for Local’ and ‘Atmanirbhar Bharat Abhiyan’.Recently, the PM had thanked CM Conrad Sangma for having presented him with a piece of ‘Ryndia Silk’ fabric, a symbol of Meghalaya’s cultural heritage and pride. “Your thoughtfulness is touching and is deeply appreciated,” the PM wrote to Conrad.Conrad, in turn, expressed his gratitude to the PM. “Hon’ble PM, Sh. @narendramodi ji in his #mannkibaat2025 episode makes special mention of #Meghalaya’s recently GI tagged Eri Silk also called Ahimsa Silk owing to its cruelty-free and natural production method. A great encouragement to our heritage textile weavers. Thank you Hon’blePM!”