Vadodara: In a push towards digital inclusion and women’s economic empowerment, 15 women auto-rickshaw drivers from economically weaker backgrounds — popularly known as ‘pink auto drivers’ — have joined the Bharat Taxi platform, opening up avenues for higher earnings, improved safety and wider market access through a tech-enabled mobility ecosystem.The programme seeks to connect these women drivers to a tech-enabled ride-hailing ecosystem, allowing them to tap into a larger customer base while benefiting from improved safety features and seamless digital payment systems.The women had earlier been supported by the Alembic Foundation under its #ForHerWithHer initiative, which enabled them to buy and operate their own auto-rickshaws, helping them move towards financial independence and self-reliance.With their entry into the Bharat Taxi platform, the initiative is expected to further broaden their earning potential by ensuring more consistent ride opportunities and stronger income stability.“This partnership is a testament to the power of collaboration in driving meaningful social change. By providing these women access to a larger platform, we are not only expanding their business prospects but also strengthening their families’ economic future,” said Malika Amin, managing trustee of Alembic Foundation.She added that the foundation plans to induct more pink auto-rickshaws in the coming months as part of its continued focus on women’s empowerment and livelihood generation.Officials said the Bharat Taxi Driver App offers flexible working options across auto, bike and cab segments, with features such as easy registration, document upload facilities and real-time tracking of rides and earnings.A highlight of the platform is its zero-commission model, under which drivers retain their entire earnings, credited directly to their accounts. Supported by the cooperation ministry, the initiative aims to promote inclusive urban mobility while financially empowering women drivers.
