Sunday, April 5


Vadodara: The Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), which markets home-grown dairy brand Amul, has achieved a major milestone with its brand turnover crossing Rs 1 lakh crore in the financial year 2025-26.The federation reported an 11% increase over the previous year’s base of Rs 90,000 crore.“Crossing the Rs 1 lakh crore brand turnover is a testament to the trust of millions of consumers and the tireless hard work of our 36 lakh dairy farmers,” said GCMMF chairman Ashok Chaudhary.GCMMF’s own sales turnover stood at Rs 73,450 crore, marking an 11.4% rise compared to Rs 65,911 crore recorded in 2024-25.With this growth, GCMMF continues to maintain its standing as India’s largest FMCG organisation. The expansion has been driven by a diversified portfolio of over 1,200 product packs, an extensive distribution network, and the ability to adapt to changing consumer preferences.“This is a milestone for the cooperative spirit. By scaling our model nationally, we are proving that the Amul model is a blueprint for economic democracy,” said vice-chairman Gordhan Dhameliya.Amul was ranked the world’s No 1 cooperative by the International Cooperative Alliance (ICA).During the year, the brand also stepped up its global presence by launching fresh milk in markets such as Europe and the US.Union home and cooperation minister Amit Shah had launched the Sardar Patel Cooperative Dairy Federation Limited (SPCDF) on July 6, 2025. Registered under the Multi-State Cooperative Societies Act, the new entity aims to integrate dairy cooperatives from across India into a unified network, to usher in a “Second White Revolution.”“We are not only expanding our operations globally but also the very definition of what a farmer-owned institution can achieve in the modern world, ensuring that the benefits of technology and global trade reach the hands of producers,” said GCMMF managing director Dr Jayen Mehta.GCMMF represents 3.6 million farmers and handles a daily milk procurement of around 31 million litres. The federation distributes over 24 billion packs of dairy products annually, including milk, butter, cheese, ghee and ice cream, across more than 50 countries.



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