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For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.
Fashion Launches
Khy x Frankies Bikinis
Following the success of their first collab, Khy and Frankies Bikini partnered again on a new line, Fever Dream, co-designed by founders Kylie Jenner and Francesca Aiello. The swimwear lineup includes one-pieces in bold patterns, low-waisted swim shorts, cheeky bikini bottoms and string triangle tops, priced from $95-$185. Shop it at khy.com.
Sézane Edito Summer
Photo: Courtesy of Sézane
Sézane introduced Edito Summer, a “curation of summer essentials for endless packing inspiration,” this week. The collection features delicate tops, casual shorts, beaded dresses, beachy accessories and more in a color palette of cherry red, moss green, ecru and muted beige, along with playful stripes and patterns, priced from $75 to $285. See and shop them now at sezane.com.
Ugg Dusty Orchid Collection
Photo: Courtesy of Ugg
Ugg unveiled its Dusty Orchid Collection, introducing a muted pink colorway across some of the brand’s most-loved silhouettes, including the Classic Mini, Classic Micro and Lowmel, as well as a new Quill Mary Jane style. An accompanying campaign features Adéla, Molly Santana and Paloma Sandoval, three emerging creatives who are “each challenging conventions across music, fashion and culture while inspiring a new generation to embrace self-expression on their own terms,” per a press release. Shop the footwear at ugg.com.
FP Movement x Asics
Photo: Courtesy of FP Movement
FP Movement x Asics released their first-ever footwear collaboration, comprising two limited-edition styles, a running shoe ($180) and a tennis style ($130). Inspired by “the magic of golden hour,” the styles nod to “those early runs, sunset tennis matches and the everyday golden moment that you carve out for yourself to move your body your way,” as described in a press release. Shop the collab at fpmovement.com and asics.com.
Bond-Eye x Gurney’s Montauk
Photo: Courtesy of Bond-Eye
Swimwear brand Bond-Eye partnered with Gurney’s Montauk on a collaboration that includes swim styles and ready to wear, including a half-zip, long-sleeve tee, hat and towel. Shop it at bond-eye.com, at Gurney’s and in Bond-Eye’s retail locations in New York City and Los Angeles.
Beauty Launches
Crown Affair’s Aperitivo Collection
Photo: Courtesy of Crown Affair
Hair-care brand Crown Affair introduced its Aperitivo Collection this week, a limited-edition lineup of styling essentials and accessories curated “for your best summer air dry.” It includes clips ($58 for two), skinny silk scrunchies ($24 for three) and a travel pouch ($48) all designed in Italian Riviera-inspired colors. There’s also a set that incorporates all three, as well as a bottle of the brand’s Air Dry Mousse, for $122 (a $152 value). Shop the collection at crownaffair.com.
Shark Beauty’s New Styling Tool
Photo: Courtesy of Shark Beauty
Shark Beauty dropped a new styling tool this week, the Shark FlexStyle IonCurl ($350). Touted as “the most powerful multi-styler yet for more defined, bouncier curls, smooth blowouts, less frizz and up to 24-hour shine,” the tool is available at sharkbeauty.com. Both the device and all the attachments are rendered in a cool purple colorway.
Bath & Body Works x Hilary Duff
Photo: Courtesy of Bath & Body Works
Hey now, hey now, it’s what (nostalgic millennial) dreams are made of: Bath & Body Works launched its new Fruit Fusion body-care line alongside a campaign starring Hilary Duff. The range introduces a new product format, PocketSpray Hand Sanitizer, alongside a Perfume Mist for Body and Hair, Lip Oil and more. Shop the collection — priced from $5-$19 — at bathandbodyworks.com.
Real Techniques x Kelli Anne Sewell
Photo: Courtesy of Real Techniques
Affordably priced makeup tools brand Real Techniques tapped makeup artist and content creator Kelli Anne Sewell for a limited-edition collection of brushes. Designed by the makeup pro, the collab features a cream brush ($16), powder brush ($16), three-piece base set ($38), seven-piece premium set ($65) and five-piece “everything else” set ($25). Shop them now at ulta.com.
Harlem Perfume Co.’s New Scent
Photo: Courtesy of Harlem Perfume Co.
Harlem Perfume Co. dropped a new fragrance — Sensual Muse ($140 for 50ml, $32 for 10ml) — blending top notes of wild berries, sparkling mandarin and zesty orange with mid-notes of gardenia, honeysuckle and apricot and base notes of vanilla, amber and sandalwood. Shop it sephora.com and at harlemperfumeco.com.
Lore’s New Scent
Photo: Courtesy of Lore
Another indie fragrance company also launched a new eau de parfum this week: Meet Lore’s Lil Softie ($28 for .33 oz, $92 for 1.7 oz). Described by the brand as “soft, milky and addictive,” the eau features notes of pink pepper, cereal milk, ambroxan and cotton musk. Shop it at lore.world and sephora.com.
Lyma Drops Skin Care
Photo: Courtesy of Lyma
Best known for wellness supplements and pricey at-home laser devices, U.K.-based brand Lyma expanded its skin-care lineup this week with the launch of two formulas, the Power Youth Serum ($240) and Power Youth Cream ($285). Both formulas come in refillable packaging and focus on dehydration, barrier breakdown, oxidative stress, microbiome disruption and the loss of structural integrity, aiming to “re-engineer” skin. Shop them at us.lyma.life.
