Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.
For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.
Fashion Launches
Dôen Pre-Fall 2026
Indie fashion favorite Dôen introduced its Pre-Fall 2026 collection this week, an array of “jewel-toned silks and nostalgic foulards with lightweight knits and soft cotton separates,” as described in press materials. Pieces range in price from $118 to $998 and are available now at shopdoen.com.
Rosie Assoulin x Target
Photo: Courtesy of Target
Target’s latest designer partnership is with New York-based fashion designer Rosie Assoulin, who received the CFDA Emerging Womenswear Designer Award in 2015. This week, the duo launched a colorful collection spanning women’s apparel, accessories and home. Featuring dresses, skirts, tailored shirts, kitchen towels, handbags and footwear, the collab is mostly priced at $50 or less. Shop it at target.com.
Jenni Kayne The Coastline Drop
Photo: Courtesy of Jenni Kayne
Jenni Kayne unveiled The Coastline Drop, a beachy “capsule built of effortless ease, California living and a simplified approach to the season ahead,” per the brand. The lineup features linen separates, lightweight knits, raffia accessories and breezy dresses and skirts. Shop them all at jennikayne.com.
J. Crew x the American Museum of Natural History
Photo: Courtesy of J. Crew
J.Crew and the American Museum of Natural History reunited this week (after the success of their first collab in 2015) for a new limited-edition capsule collection. The NYC institution and retailer created pieces for all ages, including graphic tees, jewelry and slippers for children and grown-ups alike. Priced from $32 to $148, the collection is available now (just in time for back-to-school shopping!) at jcrew.com.
Alo Launches Sunglasses
Photos: Stuart Winecoff/Courtesy of Alo
Alo launched its debut sunglasses collection, a six-style lineup designed in Los Angeles and crafted in Japan. The frames are made from Takiron acetate, with select styles featuring custom palladium and gold-plated hardware. An accompanying campaign directed by filmmaker Bardia Zeinali and photographed by Stuart Winecoff, stars Lila Moss, Amelia Gray Hamlin, Alton Mason, Matthew Noszka, Lara Stone and Estelle Chen. Shop the eyewear, priced from $250 to $375, at aloyoga.com.
Levi’s x Sky High Farm Goods
Photo: Courtesy of Levi's
Levi’s partnered with Sky High Farm Goods on a workwear-inspired collection featuring jeans, jorts, T-shirts, denim outerwear and more. Prices range from $65 for a ringer tee to $225 for overalls, and a portion of the profits go directly to Sky High Farm to help power its food equity work. Shop now at levi.com and skyhighfarmgoods.com.
Nike Introduces Studio Fleece
Photo: Courtesy of Nike
Although it’s a bit too warm for heavy sweatpants in most parts of the U.S., Nike is getting us ready for cooler weather with a fleece collection launching this week. The campaign is fronted by Nike athletes Alysa Liu and Sha’Carri Richardson, alongside artists Karina and Yeat. The crew-neck and quarter-zip sweatshirts, full-zip and pullover hoodies, shorts and sweatpants are designed for a cool “athlete-off-duty” vibe (though you don’t have to be good at sports to wear them). Shop the collection, which retails for $35 to $85, at nike.com.
Beauty Launches
Byredo’s New Scent
Photo: Courtesy of Byredo
Byredo dropped its latest fragrance, Future Memories, an eau de parfum created by renowned perfumer Quentin Bisch. The layered scent incorporates notes of vanilla, galbanum essence, black currant accord, aldehydes, orris butter, labdanum and orange blossom. Shop it for $300 (100 mL) and $235 (50mL) at byredo.com.
Youth to the People’s ‘Superfood Retinol’
Photo: Courtesy of Youth to the People
Skin-care brand Youth to the People introduced a new formula, Superfood Retinol Plant Protein Balm ($58), this week. Described in press materials as a “two-in-one treatment that merges the regenerative power of a retinol serum with the rich, comforting hydration of an overnight balm,” the formula incorporates 0.1% retinol, niacinamide, a vegan collagen peptide and superfood ingredients like green tea, spinach and kale. It’s even gentle enough to use on your neck. Shop it at youthtothepeople.com and sephora.com.
Josie Maran Drops Bed-Inspired Body Care
Photo: Courtesy of Josie Maran
Josie Maran expanded its popular argan oil-based body butter line with a new scent, dubbed “…In Bed” ($62 for 13.5 oz refill pouch; $36 for 6 oz; $16 for 2 oz). Inspired by “the feeling of cloud-soft sheets, open windows and a morning that unfolds at its own pace,” the scent incorporates notes of whipped vanilla milk and cashmere musk. Shop it at josiemaran.com and sephora.com.
Ilia Launches Waterproof Eyeliner
Photo: Courtesy of Ilia
Ilia unveiled its latest makeup product, Thru Line Waterproof Eyeliner ($26), this week. Touted as a “high-performance, 24-hour wear liner designed for sensitive eyes,” the formula reportedly glides on smoothly before setting and is housed in a sharpenable pencil made from upcycled coffee bean husks. Shop it in 10 shades (in a variety of both matte and shimmery finishes) at iliabeauty.com and sephora.com.
Dibs Beauty’s First Complexion Launch
Photo: Courtesy of Dibs Beauty
Dibs Beauty launched its first-ever true complexion product, the Edit Stick Brightener & Concealer Duo ($32). The dual-ended stick features two cream formulas: “a brightener designed to reduce the look of fatigue and redness, and a hydrating concealer that evens tone, blurs imperfections and conceals dark circles with buildable, skin-like coverage,” per the brand. Shop it in 20 shade combinations at dibsbeauty.com.
