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For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.
Fashion Launches
Cuup x Éliou Swim and Jewelry Collection
Intimates brand Cuup partnered with Miami-based label Éliou on a range of swimwear and beach-ready jewelry (shown above). The collab fuses Cuup’s minimalist design approach with Éliou’s vibrancy and boldness. With swim prices ranging from $78-$188 and jewelry from $145-$255, the limited-edition lineup is available at cuup.com.
Jenny Bird Summer 2026
Photo: Courtesy of Jenny Bird
Jenny Bird’s Summer 2026 collection, dubbed “La Spiaggia,” launched this week with a range of statement button earrings, tapered hoops, pendant necklaces and bangles. Shop the pieces — priced from $128-$298 — at jenny-bird.com.
Collina Strada x Stand Oil
Photo: Courtesy of Stand Oil
Korean handbag and accessory label Stand Oil’s collaboration with New York-based fashion label Collina Strada (first unveiled at the latter brand’s Fall 2026 runway show) dropped this week. The limited-release capsule includes reimagined versions of Stand Oil’s popular silhouettes — the Mushy Bag ($275) made with cactus leather, the Ringo Bag ($215) and the distinctive mobile phone accessory, the Grip Ring ($50). Other items in the capsule include the Wave Knot Bag ($190) made with recycled cotton and cactus leather and the More Plaid Baguette Bag ($190), which features Strada’s signature plaid pattern. Shop the collection now at standoil.global, the Collina Strada New York City flagship and in select global Stand Oil stores in Asia.
Beauty Launches
Dedcool x Brooklinen
Photo: Courtesy of Dedcool
Fragrance brand Dedcool partnered with linens brand Brooklinen on a sleep-focused collection featuring a pillow spray ($18) and robe ($159). (They’re also available as a set for $177.) The former is “powered by Dedcool’s Rest Note, a fragrance molecule developed with perfumers and neuroscientists to help the body enter a more restful state,” per a press release. Its scent profile includes notes of coconut, marshmallow, lavender, amber, vanilla, cedarwood and musk. Shop the collab at dedcool.com and brooklinen.com.
T3 x Emi Jay
Hair tools brand T3 tapped hair-care and accessories brand Emi Jay for a limited-edition collab in the form of a vibrant “Lychee Pink” colored Aire 360 Ceramic Dual Voltage Air Styler. The tool uses multiple attachments for versatile styling across all hair types and retails for $350. Shop it at t3micro.com.
Kosas’ Multi-Purpose Makeup Drop
Photo: Courtesy of Kosas
Makeup brand Kosas unveiled a new addition to its color cosmetics lineup this week: the Impressionist Multistick ($34), a pigmented cream stick designed to be used as a blush and lip color. Per the brand, the formula “was developed by founder Sheena Zadeh as a response to the way real skin looks in motion and light,” with a “creamy, glide-on texture [that] blends seamlessly across cheeks and lips, delivering up to 12 hours of comfortable, natural wear with a non-tacky, second-skin finish.” Shop all seven shades at kosas.com and sephora.com.
Medik8 Introduces PDRN Serum
Photo: Courtesy of Medik8
Medik8 is the latest brand to get in on the PDRN skin-care trend with the launch of its new Exo-PDRN Prismatic+ serum ($96). The blend of exosomes and vegan PDRN helps rejuvenate skin, reduce wrinkles, boost luminosty, refine tone and texture and optimize recovery, according to press materials. Get it now at medik8.com.
Crown Affair’s New Hair Oil
Crown Affair added a new product, The Radiance Hair Oil ($48 for 1.7 oz; $28 for .68 oz), to its lineup this week. Touted by the brand as a “next generation formula [that] goes beyond surface gloss to deliver deep hydration, frizz control and heat protection up to 450°F,” the serum-like oil was developed to absorb easily into hair without feeling greasy or weighing hair down. Shop it now at sephora.com.
