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For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.
Fashion Launches
Betsey Johnson x Paris Hilton
In honor of Betsey Johnson’s 84th birthday this week, the designer partnered with Paris Hilton for a party-ready collaboration. Celebrating “the enduring connection between two icons who have inspired generations through their unapologetic individuality, love of glamour and belief that fashion should always be fun,” the collection includes a tiered pink dress ($169, worn by Hilton in the above campaign image), a “That’s Hot!” book bag ($128), a pink-and-white slip dress ($99) and several other mini dresses, handbags and shoes. Shop all of the pieces now at betseyjohnson.com.
Abercrombie x Abbode
Photo: Courtesy of Abercrombie & Fitch
Abercrombie & Fitch partnered with custom embroidery brand Abbode on a limited-edition NYC-centric collab that “reimagines the classics,” adorning jeans with apples and “Left My ❤️ in New York City” graphics. There are also cream overalls, striped tank tops, button-downs, denim totes and Abbode’s signature travel pouch and tote. Shop the lineup — priced from $39 to $150 — at abercrombie.com.
DeMellier Fall 2026
Photo: Courtesy of DeMellier
London-based luxury handbag brand DeMellier dropped its Fall 2026 collection, comprising three new styles — The Brooklyn ($835), The Midi Brooklyn ($725) and The New York Crossbody ($725) — featuring “sculptural silhouettes and architectural precision” in a “rich palette of warm brown, Bordeaux and dark green,” per a press release. The collection also introduces new texture finishes: zebra- and croc-effect leather. Shop the styles now at demellier.com.
Frame Fall 2026
Photo: Courtesy of Frame
In other fall drops of the week, Frame introduced its collection for the season, alongside a campaign titled “Back to It All.” The womenswear lineup “takes a focus on staples that can be layered and styled to match the pace of your schedule,” including leather jackets, three-piece suiting, expanded cashmere offerings, woven shirting, satin and silk dresses and accessories like a wallet chain. Styles are priced from $98-$1,998 and are available at frame-store.com.
LDMA Introduces Activewear
Photo: Courtesy of LDMA
Loungewear and intimates brand LDMA introduced its first official performance activewear collection, “Contour,” on Friday. The four-piece debut includes a Contour Sports V Bralette ($78), Double Strap Sports Bra ($88), High Rise Legging ($124), and High Rise Bike Short ($88), “all designed with sculpting silhouettes, compressive fabric and functional performance details,” per press materials. They come in two colorways: Black and Blue Fog. Shop Contour now at ldmabrand.com.
Heaven Mayhem Expands Office Essentials Offering
Photo: Courtesy of Heaven Mayhem
Heaven Mayhem introduced Office Essentials Vol II, the second installation of its tech accessories line, this week. The drop features pencil holders, a journal, new colorways, new laptop covers and iPhone cases, priced from $38-$65. Shop it at heavenmayhem.com.
Paige Fall 2026 Featuring Barbara Palvin
Photo: Courtesy of Paige
Paige debuted its Fall 2026 collection, along with its accompanying campaign featuring Barbara Palvin, on Thursday. Inspired by “the romance of autumn in France,” the collection incorporates modern tailoring, a rich color palette, tapered hemlines and versatile suiting.
“This collection embodies the same brand sentiment we’ve always stood for — pieces built to be worn, not just seen. Barbara channels that same ease and intention, so having her as the face of this campaign felt like a natural continuation of the story we’ve been telling all along and there was no one else we could imagine bringing it to life,” Paige Creative Director and Co-Founder Paige Adams-Geller said in a statement. Shop the collection at paige.com.
Jenny Bird Pre-Fall 2026 “Swirls” Collection
Photo: Courtesy of Jenny Bird
Jenny Bird released its Pre-Fall 20206 Collection, titled “Swirls,” this week. Inspired by Swiss rolls, the spiral-filled drop includes button earrings, sculptural statement studs, a swirly ring, a pendant rope necklace and collar featuring spiral links (shown above). With prices ranging from $128 to $448, the collection is available now at jenny-bird.com.
Beauty Launches
Mane x LoveShackFancy
Photo: Courtesy of Mane
Jen Atkin’s Mane partnered with LoveShackFancy on a three-piece limited-edition collection featuring the former brand’s tools and the latter’s pink floral prints. The collab includes the Medium Hot Round Brush ($148, shown above), Mini Detangling Brush ($25) and Bow-Shaped Setting Clips ($22, set of two). Shop them at sephora.com, heymane.com and loveshackfancy.com.
Medik8’s New Cleanser
Photo: Courtesy of Miron Crosby
Skin-care brand Medik8 released its latest product, Total Moisture Daily Cleansing Gel ($36), this week. The gel formula features “a proprietary moisture-binding complex that replenishes hydration even after rinsing,” as well as prebiotic inulin to support skin’s microbiome. Get it at sephora.com.
Pattern Beauty’s Vibrating Flatiron
Photo: Courtesy of Pattern
Pattern, the hair-care brand by Tracee Ellis Ross, dropped a vibrating flatiron ($119) this week, a tool made with ceramic-coated plates that offer 12,000 vibrations per minute “to help reduce tension and snagging for a smoother glide through each pass, delivering silky results and a more effortless styling experience,” per press materials. Alongside the new tool, the brand also launched a new Detox Shampoo ($25) and Blow Out Primer ($27). Shop them all at patternbeauty.com.
Cécred’s Lash & Brow Builder
Photo: Courtesy of Cécred
Beyoncé’s Cécred introduced its Restoring Lash & Brow Builder ($48), a daily, dual-use lash and brow serum “clinically tested to visibly improve density for longer lashes and thicker-looking brows in just 30 days,” according to the brand. The formula is based on the same innovation behind the brand’s popular Restoring Hair & Edge Drops. Shop the new product at cecred.com.
Ellis Brooklyn’s New Plum Scent
Photo: Courtesy of Ellis Brooklyn
Ellis Brooklyn dropped its latest scent this week, Plum Tonic Eau de Parfum ($115 for 1.7 oz, $33 for 0.3 oz). Featuring notes of mandarin, ripe plum nectar, açaí, peony petals, iris flower, violet leaf, amber crystals, cashmere woods and sugared musks, the fragrance is available at sephora.com and ellisbrooklyn.com.
Plur’s Latest Vanilla Fragrance
Photo: Courtesy of Phlur
Another new fragrance drop this week came from Phlur, which introduced its Vanilla Canyon Eau de Parfum ($99 for 1.7 oz, $32 for 0.32 oz). Described as an “amber woody fragrance” and created by perfumer Jérôme Epinette, the scent features notes of velvet plum, tonka bean, jasmine petals, wild honey, Madagascar vanilla, patchouli and oak wood. Shop it at sephora.com and phlur.com.
Drunk Elephant Gets Into Makeup
Photo: Courtesy of Drunk Elephant
Drunk Elephant expanded into makeup this week with the launch of its first-ever complexion product, Kamo Triple-Peptide Cover Drops ($42), which “bridges skin care and makeup with a versatile, full-coverage formula that can be used as a foundation, concealer, or mixed into moisturizer for a skin-tint-like finish,” as described in a press release. With 25 shade options, the formula also touts 12-hour, crease- and transfer-resistant wear, with clinical testing showing improvements in radiance, firmness and texture, per the brand. Shop it at sephora.com and drunkelephant.com.
