Lucknow: UP tourism department will roll out a 58-parameter Tourism Matrix dashboard to track infrastructure and visitor facilities at tourism destinations across the state.A dry run of the dashboard was showcased before departmental minister Jaiveer Singh and additional chief secretary Amrit Abhijat in Lucknow on Wednesday.“The effort aims to identify gaps and guide future development as tourist footfall rises,” Abhijat told TOI after the meeting.The department has prepared a detailed pro forma for Regional Tourist Officers to feed information into the dashboard.The parameters cover key aspects of the visitor experience, including road connectivity, transport options, lighting, passenger shelters, ramps, Hindi and English signage, tourist facilitation centres and tourism offices.The district-wise dashboard will give the department a consolidated picture of the facilities available at individual destinations and help officials identify shortcomings, assess requirements and prioritise infrastructure development.“The Tourism Matrix will help us understand the requirements of individual destinations and plan development in a more focused manner,” Singh said.UP recorded the highest domestic tourist footfall in the country in 2025. The dashboard is expected to help the department move from destination-wise assessment to a more systematic approach to monitoring visitor infrastructure across districts.In the meeting, Jaiveer Singh also reviewed progress of various other projects.Singh directed executing agencies and Regional Tourist Officers to submit details of architects whose work had, in their assessment, failed to meet required standards. He said the cases would be examined and appropriate action taken wherever shortcomings were established.The meeting also reviewed implementation of Uttar Pradesh Tourism Policy 2022 and investment and incentive applications.A detailed project report for the proposed Kashi-Sarnath heritage streetscape had been submitted under Swadesh Darshan 2.0, while integrated tourism development work at Sravasti had reached 76% physical progress.Projects under Uttar Pradesh Braj Teerth Vikas Parishad were also reviewed. Around 72% of work on Vasudev Vatika near Gokul Barrage had been completed and the project was targeted for completion by Dec 15.
