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As an Olympic-level overthinker, I rarely light candles because I’m convinced I’ll somehow burn my apartment down. Instead, I’m a candle warmer enthusiast, but a recent ill-timed adjustment that sent melted wax spilling over the vessel’s edge inspired me to put the heated lamp on a temporary hiatus. My last line of defense to maintain a fresh-smelling space is the Pura 4, a high-tech plug-in home fragrance diffuser that has completely transformed my apartment into a relaxing oasis.
Of course, perfumed plug-ins are nothing new in the home fragrance game, but Pura’s multiple smart features seamlessly customize your scent experience. With space for two cartridges, the $50 fragrance diffuser allows you to adjust the scent intensity and set schedules and timers via its coordinating app. I synced my Pura to my location settings, meaning it automatically shuts off when I leave my apartment and pops right back on once I return as a sweet-smelling welcome home.
I also have two scent schedules set up, one coinciding with my work-from-home routine and another to gradually wake me up on the weekends. Depending on the room’s size, a fragrance vial lasts about three weeks when diffusing for six to eight hours a day at the medium setting. The Pura app keeps track of all of this information and even alerts me when a vial is running low so I know when to replace it (rather than slowly realizing my apartment is smelling stale). As a bonus, Pura says it is also pet- and kid-friendly for those with furry (and slightly less furry) friends.
But let’s talk about the main event: Pura boasts a stacked scent offering and has multiple collaborations under its belt with brands like Anthropologie, Disney, The Met and Nest New York. Earlier this year, the brand partnered with the Malala Fund on a four-scent line-up inspired by communities connected to the non-profit’s work investing in girls’ education programs in Brazil, Nigeria, Pakistan and Tanzania.
Photo: Courtesy of Pura
Each scent transports you to its respective country through Brazil‘s tropical blend of passionfruit, acai and coconut; Pakistan‘s bouquet of mango, sweet jasmine and cedarwood; and Tanzania‘s spicy pop of cardamom, clove and black pepper. My personal favorite is the Nigeria fragrance, which embodies the country’s rainforests via fresh notes of starfruit, hyacinth, ylang ylang and a green leaf accord. It’s a distinctly transportive scent, enveloping my small New York City apartment in a lush brightness that’s otherwise wholly unachievable in the concrete jungle. As a bonus, 8% of net revenue from the Pura x Malala Fund Collection will be donated directly to the Malala Fund.
The Pura 4 is the perfect size for just about every room in my apartment, but the brand also offers other sizes, like its $35 Pura Mini (for bathrooms and entryways) and its $80 Pura Plus (for large, open concept spaces). My candle warmer may be out of a job now.
Pura 4, $50, available here, and Pura x Malala Fund Nigeria: Hope For Tomorrow, $15, available here.
Please note: This product was gifted. In no way does this affect our editorial decision-making.
