Before diving into the fast-paced world of beauty entrepreneurship, Alexandra Spunt and Franchesca Hashim met as co-workers at Everlane. Spunt, the “sustainable” fashion brand’s co-founder, and Hashim, who headed its marketing team, bonded over “clean” skin-care discussions and identified a gap in the sun-care market for mineral SPF that was actually enjoyable to use.
“Alex and I weren’t necessarily itching to become entrepreneurs,” Hashim tells Fashionista. “It just started from a conversation that would not end where we were like, ‘Why is [mineral sunscreen] so bad? Why can’t I find something? Why do I, being a Black woman, have to make a sacrifice to get a ‘cleaner’ product?'”
With the shared goal of revamping the mineral sun-care category, the duo officially launched Good Weather Skin in 2025. After all, their bond transcended Everlane’s walls: “We were this two-headed monster and we knew that we would keep working together,” Spunt quips. Despite launching last year, Good Weather Skin’s lengthy development process began two and a half years prior. The mineral sun-care brand started as a side hustle, with the co-workers-turned-co-founders combining Spunt’s previous “clean” beauty research (published in her co-authored book “No More Dirty Looks“) with Hashim’s wide-ranging marketing expertise.
Photo: Courtesy of Good Weather Skin
While clocking in at Everlane during the day, Spunt and Hashim spent their free time scouting labs and chemists to help them develop a differentiated mineral SPF. The traditional sunscreen category is riddled with application woes ranging from greasy textures to lingering fragrances, with mineral formulations often skewing into thick, chalky territory. Mineral SPF also leaves a white cast on the skin due to ingredients like zinc oxide and titanium dioxide that reflect ultraviolet rays.
“It became really clear that most people just weren’t satisfied with their sunscreen experience,” Hashim says. “They knew that they should do it, but they didn’t want to do it. That last step of their skin-care routine ultimately was the worst step.”
To transform consumers’ lackluster sunscreen experiences into skin-care-level indulgences, Good Weather Skin debuted with its The One Daily Sun Cream ($48), a mineral SPF 30 powered by non-nano zinc, squalane, sea buckthorn oil, peptides and niacinamide. It’s an intentionally skin-forward sunscreen, with squalane to boost skin’s moisture barrier and niacinamide to smooth texture. The SPF’s star ingredient is sea buckthorn oil, which boasts high levels of antioxidants and omegas. The plant-derived oil also gives The One its signature buttery color that helps reduce the appearance of a white cast on all skin tones.
“We wanted the product to make your skin look better than before you put it on, which is pretty much antithetical in the mineral sunscreen world,” Spunt expands.
Photo: Courtesy of Good Weather Skin
Back in the development phase, Good Weather Skin’s co-founders narrowed down two formulas that achieved their desired moisturizing finish: the OG batch that ultimately became The One and a milky formula that immediately sunk into the wearer’s skin. They initially tabled the latter, but as the duo continued to play around with lab samples, an idea sparked: “We were like, ‘Is it crazy if we made this a body [SPF]?’ But we didn’t want just a body, we still wanted face,” Hashim explains. “And then it unlocked that insight of, ‘Why are those two things so different?'”
In pursuit of bridging the ingredient gap between face and body sun care, All-Over Sun Milk ($54) was born. Launched this May, the SPF 50 milky mineral formula mirrors The One’s core ingredients (non-nano zinc, squalane and sea buckthorn oil), but omits actives like peptides and niacinamide to keep the product affordable given the bottle’s larger size (120mL compared to 30mL). All-Over can be used — you guessed it — all over, thanks to its spreadable formula that glides across the skin and delivers a lightweight sheen.
Good Weather Skin also expanded into lip care in March with its Daily Lip Sun Gloss ($24), a hydrating SPF 30 gloss packed with non-nano zinc, hyaluronic acid, mango butter and rosehip oil that comes in two tints. As Hashim says, the underpinning of Good Weather Skin’s entire collection rests in one question: “‘Is it pleasurable?'” Translation: No chalky sunscreen sticks or drying SPF-spiked chapsticks here.
Photo: Courtesy of Good Weather Skin
Beyond elevating mineral formulations, Good Weather Skin also set out to upgrade sunscreen’s status on consumers’ vanities with branding that feels “sexy” and “on par with beauty and the fashion world,” Spunt says. Rather than hiding SPF bottles in dark drawers, Good Weather Skin wants to rub elbows with the high-end serums and moisturizers decorating consumers’ skin-care stashes. The brand diverges from the beach-themed branding and electric color schemes of some mainstream SPF lines, instead housing The One in a sleek red-and-black bottle. This positioning delivers a clear message: sunscreen is not merely a requirement for outdoor activities, it’s a lifestyle.
Nordstrom was one of the first to subscribe to the Good Weather Skin lifestyle, as the sun-care brand first launched with the retailer in 2025. As the label looked to scale beyond Nordstrom and its direct-to-consumer website, it entered Violet Grey, Revolve and Credo Beauty (which Hashim calls a “North Star” for the brand) all in its first year. Good Weather Skin’s presence at these three retailers “gives us both breadth and then some really important credibility,” she adds. Plus, consumers are showing up for Good Weather Skin: At Credo alone, Hashim notes, the brand “four x’ed” its initial plan in its first months at the retailer.
With a solid foundation of four core SKUs, Spunt and Hashim are focused on building the wider “Good Weather world.” The duo is brainstorming in-person experiences and pop-ups to engage with the brand’s community in ways that make sense for their everyday lives. For example, Good Weather Skin hosted a patio picnic party in Brooklyn for guests to play games and socialize in a relaxed setting, rather than opting for a sunny (albeit stereotypical) beachside pop-up.
As Good Weather Skin charts its future, the rising brand wants to continue upgrading the mineral sunscreen category as a whole, effectively raising the bar for its competitors and consumers alike.
“We understand why we built [Good Weather Skin],” Hashim says. “We understand our very tight assortment, and now we get the pleasure of building this really beautiful world around it because its foundation is so clear and strong.”
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