US drinks giant Sazerac said it has “big plans” for Au Vodka after completing a takeover reported to value the Welsh business at about £300m.
The Swansea-based vodka brand, known for its gold packaging and viral social media campaigns, was founded by friends Charlie Morgan and Jackson Quinn in 2015.
With investment from DJ Charlie Sloth it enjoyed rapid growth before being formally acquired by one of the world’s largest spirits companies.
Financial terms have not been disclosed, but the Reuters news agency reported the deal values Au Vodka at about £300m ($405m).
Sazerac chief executive Jake Wenz said Au had enjoyed a “phenomenal growth trajectory” since it was founded in Swansea.
“Au Vodka is a brand we’ve long admired,” he said.
“What Charlie, Jackson, and Charlie have achieved in just over a decade is spectacular and rare, and we have big plans for Au as we welcome the brand into the Sazerac family.”
