Samsung India has announced a range of festive offers on its Bespoke AI home appliances ahead of Diwali, including cashback of up to Rs 20,000, zero down payment schemes and extended warranty benefits. The company said consumers purchasing select Samsung Bespoke AI appliances can avail cashback offers of up to Rs 20,000 along with low-cost EMI options starting at Rs 888. Buyers will also have access to financing through Samsung Finance+, aimed at making premium appliances more affordable during the festive season. Samsung is also offering up to three years of additional warranty at no extra cost through Samsung Care+ when customers purchase a one-year warranty plan, subject to applicable terms and conditions.As part of its festive campaign, Samsung has introduced a “Triple Zero Offer” for Bespoke AI digital appliances. Under the scheme, customers can purchase eligible products with zero down payment, zero processing fee and zero-interest EMIs for tenures ranging from six to 10 months. The company has partnered with IDFC FIRST Bank, HDB Financial Services and TVS Credit to provide the financing programme.“Samsung’s 2026 Bespoke AI appliance range is designed to be the True Home Companions, helping consumers simplify routines and deliver more personalised experiences. We hope to make celebrations even more special this Diwali with our exciting offers across our Bespoke AI range of appliances,” said Ghufran Alam, Vice President and Head of Digital Appliances Business, Samsung India.Samsung highlighted a range of AI-powered features available across its Bespoke AI portfolio. The company’s Family Hub refrigerator now incorporates Generative AI capabilities and expanded food recognition features, including the ability to identify a larger variety of food items. According to Samsung, the AI Food Manager can track refrigerator inventory in real time, suggest recipes through SmartThings Food, provide step-by-step cooking assistance, manage shopping lists and alert users about food nearing expiry.The appliances are integrated with Samsung’s SmartThings ecosystem and protected by Knox Security, which the company says provides enterprise-grade data protection.
Offers available till November 15
The festive offers are available through Samsung’s official website, major e-commerce platforms and retail stores across India until November 15, 2026. Samsung said the campaign is intended to encourage consumers to upgrade to connected and AI-enabled home appliances during the festive shopping season.



