HQ: Byron Bay, Australia
Founder: Rowie Moore
Social:Instagram
Category: Apparel
E-comm:rowiethelabel.com
Price Range: $139-$799
Hero Product:Annie Silk Mini Dress ($299), Marina Silk Midi Skirt ($269), Charlotte Rose Lace Top ($189)
Store Locations: Australia – Byron Bay and Bangalow
PR Representation: RK Communications
How to get in touch: hello@rowiethelabel.com
Origin Story
Rowie The Label was founded by its namesake designer, Rowie Moore, in her hometown of Byron Bay, Australia, where she first began selling handmade pieces at market stores as early as 2003. From its inception, the brand has garnered a loyal following through artisanally crafted clothing that pays homage to the effortless style of coastal towns, while transcending international borders and seasons.
A family-run business, Rowie prides itself on using high-quality, small-run productions and artisanal craftsmanship, while sourcing sustainable, natural materials wherever possible.
