HQ: Washington, D.C.
Founder: Joyce Gereige
Social: Instagram
Category: Eyewear
E-comm: shoprewrites.com
Price Range: $275-$385
Hero Product: Legacy ($305), Unfazed ($385)
PR Representation: In-house
How to get in touch: contact@shoprewrites.com
Origin Story
Rewrites is a luxury eyewear house built on the philosophy of clarity — in style, in choice and in presence.
Founded in 2023 by fashion stylist Joyce Gereige, Rewrites was created from a global perspective shaped across New York, Lebanon and Dubai. After years of working closely with women through styling, Gereige recognized that true style is not defined by abundance, but by intention.
Rewrites challenges the cycle of excess and returns luxury to its essence: thoughtful design, enduring quality and quiet confidence.
Each frame is conceived as a modern classic, with sculpted silhouettes, balanced proportions and materials chosen for longevity. Crafted from Mazzucchelli acetate and finished with Tac polarized lenses, every piece reflects a harmony of heritage craftsmanship and contemporary precision.
Beyond product, Rewrites represents a mindset: Through community gatherings, curated events and storytelling, the brand fosters spaces where conscious style and personal presence are celebrated.
Rewrites is a study in quiet luxury — where clarity, confidence and intention define the future of style.
