These are the stories making headlines in fashion on Monday.
Sézane Introduces Rebrand
Sézane is introducing a creative rebrand, including a new logo, packaging, silhouettes, a reimagined visual identity and a redesigned digital experience. This new identity will also come to life physically via stores and pop-ups globally beginning this fall. Founder and CEO Morgane Sézalory ushered in this new chapter to guide the brand with more intention and refinement. “I am no longer the person I was 20 years ago. My perspective has sharpened, my desires have become clearer and today I feel ready to shape the brand I have always dreamed of,” she said in a press statement. {Fashionista inbox}
Harlem’s Fashion Row Reveals Its Style Awards 2026 Honorees
Harlem’s Fashion Row has revealed the six creatives it’s honoring at its 2026 Style Awards: Erykah Badu, Fashion Icon Award; Wisdom Kaye, The Virgil Abloh Award, presented by LVMH; Brandon Blackwood, the Designer of the Year Award; Audrey Smaltz, The Ann Lowe Maverick Award; Jahleel Weaver, the Stylist of the Year Award; and Recho Omondi, the Editor of the Year Award. Each of these creatives is being recognized for their contributions to shaping fashion and culture. {WWD/paywalled}
Willy Chavarria Is Testing an AI Shopping Assistant
Willy Chavarria is trialing an AI shopping assistant for his e-commerce site. The assistant would provide personalized shopping recommendations and include an AI-generated version of Chavarria’s voice, allowing customers to hear from the designer while browsing products and asking questions. The goal is for interacting with the agent to help consumers build a personal, emotional relationship with the brand. {Glossy/paywalled}
Lululemon Faces More Turnover Before New CEO Arrives
Multiple Lululemon C-suite executives have exited the company just before newly appointed CEO Heidi O’Neill begins her tenure on Sept. 8. Analysts are concerned about the high turnover and predict more resignations in the coming months. Since O’Neill’s appointment announcement, several analysts have been disappointed by her hire and remain skeptical that she can successfully turn the company around. {Retail Dive}
Skims Splits Creative Role Into 2 Posts
Skims has split its creative director function into two new posts: chief brand officer and chief design officer. Creative Director Kim Schraub has been promoted to the former, while Erin Magee has been appointed to the latter. In these new positions, Schraub will oversee Skims’ campaigns, collaborations and storytelling, while Magee will be responsible for design and creative product direction. {Fashionista inbox}
Cincinnati Art Museum Opens its First Permananent Fashion Gallery
On Tuesday, the Cincinnati Art Museum will open its first gallery permanently dedicated to fashion. The gallery is named in honor of Mary W. Baskett and will regularly display works related to fashion and textiles. The gallery’s first exhibit will focus on Japanese fashion, spotlighting pieces by designers Issey Miyake, Rei Kawakubo and Yohji Yamamoto, in addition to artists from Mrs. Baskett’s personal collection. {Fashionista inbox}
