These are the stories making headlines in fashion on Tuesday.
Sara Moonves and W Magazine launch WYouth
CEO of W Media and Editor-in-Chief of W Magazine, Sara Moonves, announced on Tuesday the launch of WYouth, a new bi-annual print publication for a younger generation. Ava Nirui, a New York-based creative director who previously served as head of global creative at Marc Jacobs and launched its Heaven sub-label, is the new magazine’s editor in chief. Sofia Coppola and daughter Cosima Mars will act as contributors. {Fashionista inbox}
LVMH fashion sales drop
On Monday, LVMH released its Q1 earnings report for 2026. The data shows that the conglomerate has so far brought in revenue of €19.1 billion this year, marking a 6% decline on a reported basis, and 1% increase on an organic basis, compared to the same time last year. Notably, its fashion and leather goods division saw the most significant decline, with organic revenue down 2%. The company says its business has been impacted by the ongoing conflict in the Middle East, though it did call out the success of Jonathan Anderson‘s new Dior products. {LVMH}
Golden Goose begins bond sale to fund acquisition
Golden Goose Group SpA is looking to sell seven-year fixed and floating rate notes to fund its acquisition by HSG, a Chinese private equity firm. Each note will reportedly raise at least €350 million, with all proceeds set to be put towards repayment of existing debt, cash overfunding, transaction fees and more. {Bloomberg/paywalled}
Which AI fashion ads are resonating with consumers?
The use of AI technology in advertising has typically not landed positively with fashion consumers. With the industry being propelled by human skill, creativity and hand-done artistry, the use of AI inherently feels threatening. “AI can help produce an ad super efficiently, but for the core creativity behind the idea to resonate well with the target audience, it still must come from humans,” said Emanuela Prandelli, a professor at Bocconi University in Milan who studies digital marketing in the fashion industry. Rather than hide the use of the AI, brands can offer transparency and intentionality to “amplify rather than replace human creativity,” which can help consumers feel more at ease about the tech. {Business of Fashion/paywalled}
Why brand accounts are always in the replies
“On platforms like X, Instagram and TikTok, people scroll straight to replies looking for something entertaining,” said Ryan Meegan, chief marketing officer at Dude Wipes, the social media accounts of which have been commenting and replying on other accounts’ posts for years. He shared that as these algorithms have evolved, the platforms have been rewarding back-and-forth interactions between users more than ever. That direct engagement between brands and consumers can often cause a larger marketing moment than a regular ad or static post. {Modern Retail}
