These are the stories making headlines in fashion on Monday.
Samuel Hine Joins New York Magazine
New York Magazine has appointed former GQ editor Samuel Hine as its senior men’s style editor, effective May 26. He will write features, oversee a weekly menswear newsletter and produce social content. Hine will also contribute to New York Magazine‘s first-ever standalone men’s style print issue, launching this fall. {Fashionista inbox}
Gucci Shows in Times Square
On Saturday, Gucci took over Times Square to present its Cruise 2027 collection, “GucciCore.” VIP guests, including Mariah Carey, Lindsay Lohan, Iman, Kim Kardashian and Shawn Mendes sat front row. The collection itself was inspired by the stylistic cross-section of New York City. {Fashionista inbox}
Swatch’s Latest Collab Forces Store Closures Over Crowd Safety Concerns
Following the in-store release of the Swatch x Audemars Piguet collaboration, Swatch closed nearly 20 stores in the U.S. and canceled events worldwide due to public safety concerns. Crowds formed long queues outside several Swatch locations, leaving the watch company concerned that its staff would be overwhelmed by customers. {Bloomberg/paywalled}
POV Retail Videos Pose a Challenge for Luxury Brands
The rise of “point-of-view” retail videos — customers filming their shopping experiences with smart glasses or phones — is generating negative sentiment toward luxury labels. The videos are leading audiences to view certain high-end brands as elitist, posing reputational risk for many of them. Brands are responding by improving customer service and training their staff to recognize smart glasses technology. {Business of Fashion/paywalled}
