Bengaluru: Customer engagement platform MoEngage has acquired US-based AI startup Aampe, bringing agentic decision-making capabilities into its platform to deliver one-to-one personalised marketing at scale. Financial details of the transaction were not disclosed. MoEngage has raised $280 million in funding so far.Aampe builds autonomous AI agents that make decisions for individual consumers, determining what message to send, when to send it, through which channel and how often. The company uses reinforcement learning and causal inference to continuously refine customer interactions.The acquisition will integrate Aampe’s technology into MoEngage’s platform, enabling marketers to combine workflow automation with individual-level decision-making from a single system. MoEngage said this would help brands move beyond traditional segmentation and deliver personalised experiences for every user.“As demands grow, so do the segments, journeys and experiments required to manage them. Aampe has built something the rest of the market hasn’t cracked,” said Raviteja Dodda, co-founder and CEO of MoEngage.Founded in 2020, Aampe’s technology is already being used by brands including Swiggy, Grab, ZenBusiness and Taxfix. At scale, its platform runs hundreds of millions of dedicated AI agents and processes more than 200 billion decisions every week.As part of the acquisition, Aampe’s founders — Paul Meinshausen, Schaun Wheeler and Sami Abboud — will join MoEngage to lead its agentic decisioning initiatives.
