HQ: Long Island, NY
Founder: Christina Efstathiadis
Social: Instagram / TikTok
Category: Lip Care
E-comm: shopkoukla.com
Price Range: $18
Hero Product: Coco Craze ($18)
PR Representation: In-house
How to get in touch: info@shopkoukla.com
Origin Story
Koukla is a Greek-inspired lip butter brand rooted in the beauty of strength, and built on the idea that beauty should feel as good as it looks. Inspired by the discipline and resilience of Spartan design, symbolized by the helmet in the Koukla logo, each product is created with purpose. Thoughtfully developed and designed, Koukla delivers luxury lip care for everyday wear. In Greek, “koukla” is a term of endearment meaning “doll” or “beautiful girl.” It is used affectionately in Greek culture to compliment someone’s appearance or charm, often expressing warmth, admiration and love.
