Srinagar, July 7: In a moment of immense pride for India and Jammu & Kashmir, multimillionaire entrepreneurs Johnny (Farhan) Beig and Tony Beig, sons of Retired DIG Shakeel Beigh (IPS) from Banihal, Jammu & Kashmir, have scripted a remarkable global success story by playing a pivotal role in the 2026 FIFA World Cup.
The Beig brothers, founders of the internationally acclaimed Dioz Group, secured a prestigious US$2.5 million international contract through FIFA’s official hospitality partner to design, manufacture and distribute uniforms for more than 50,000 personnel deployed across all 16 FIFA World Cup venues in the United States, Canada and Mexico. Their work included uniforms for stadium ambassadors, hospitality teams, VIP lounge staff, chefs, waiters, event personnel and the flag bearers who participated in the tournament’s opening ceremonies.
This extraordinary accomplishment has earned international recognition, with the Los Angeles Times featuring the Beig brothers and Dioz Group in an exclusive report highlighting how the FIFA World Cup has boosted businesses in Los Angeles and showcasing the company’s exceptional contribution to the world’s biggest sporting event.
Founded in 2006, Dioz Group has grown into a multimillion-dollar global enterprise with operations spanning the United States, Dubai, India and several other countries. The company employs more than 150 professionals worldwide and manufactures apparel through an extensive international network of production facilities across India, Bangladesh, China, Turkey and the Philippines.
Before earning this historic FIFA World Cup assignment, Dioz Group had already established an impressive international reputation by delivering apparel and uniform solutions for globally celebrated sporting events, including Super Bowl LIX and 2024 Copa América. The successful execution of the FIFA World Cup project further strengthens the company’s standing among the world’s leading sports apparel and event uniform providers and positions it for future collaborations with premier international sporting competitions.
Speaking on the achievement, Johnny Beig said the FIFA World Cup represents the pinnacle of global sporting events and that being entrusted with such a prestigious responsibility reflects the company’s commitment to quality, innovation and operational excellence. He added that the accomplishment opens new opportunities for Dioz Group to contribute to future global events, including major international football championships.
The inspiring journey of Johnny Beig and Tony Beigfrom the picturesque hills of Banihal in Jammu & Kashmir to becoming globally recognised entrepreneurs serving the world’s biggest sporting spectacle stands as a shining example of determination, vision and hard work. Their success demonstrates that talent from Jammu & Kashmir can compete and excel at the highest international level.
Their remarkable achievement is not merely a business milestone but a proud moment for the entire nation. As sons of the soil, Johnny Beig and Tony Beig have carried the name of Jammu & Kashmir and India onto one of the world’s grandest stages, inspiring a new generation of entrepreneurs to dream beyond boundaries and achieve global excellence.
