Infinity Creative Agency Seeks Beauty Director in Los Angeles

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About the Role
Inﬁnity Creative Agency is seeking a strategic and dynamic Beauty Director based in Los Angeles to lead integrated 360° communications across PR, inﬂuencer marketing, artistry/VIP relations, and experiential. This role will oversee a diverse portfolio of beauty clients, driving high-impact campaigns that elevate brand visibility, cultural relevance, and business results.

The Beauty Director will serve as the senior client lead, responsible for developing and executing multi-channel strategies, holding top-tier relationships with media, inﬂuencers, and artists, and delivering best-in-class creative programming – from press moments to large-scale activations. This individual will play a critical role in shaping the agency’s voice within the beauty landscape while ensuring consistent performance across earned and paid efforts.

This role requires a strong leader who thrives in a fast-paced, entrepreneurial environment and has a deep understanding of the evolving media and digital ecosystem. The ideal candidate brings a proven track record across PR, inﬂuencer, and experiential, paired with strong cultural ﬂuency and a forward-thinking approach to storytelling and partnerships.

The Beauty Director will report to the Managing Director and will oversee Senior Managers, Managers, Junior Managers, and Coordinators, while working cross-functionally to ensure cohesive, fully integrated strategies across all client touchpoints.

Example client list & ICA Beneﬁts available upon request.

About Inﬁnity Creative Agency
Inﬁnity Creative Agency is a bi-coastal, global lifestyle and communications agency delivering digitally integrated communications solutions that foster an intelligent, meaningful dialogue between premium brands and their audiences. Inﬁnity Creative Agency offers public relations, brand marketing, inﬂuencer relations, media, VIP relations, and event scopes to a wide range of fashion, beauty, and lifestyle clients.
Responsibilities
Strategic Leadership & Client Management

Lead the development and execution of 360° communications strategies across PR, inﬂuencer, artistry, and experiential scopes
Serve as a senior client lead, providing strategic counsel, clear communication, and consistent performance reporting
Translate cultural trends, competitive insights, and industry shifts into actionable, forward-thinking strategies

PR & Media Relations

Leverage and expand top-tier media relationships to secure impactful, consistent coverage across beauty, business, trade, lifestyle, and culture outlets
Oversee development of all PR materials, including messaging, press releases, pitches, and executive communications
Drive creative storytelling through proactive pitching, partnerships, and culturally relevant moments
Oversee team to secure consecutive top-tier founder press and brand features in short lead and long lead outlets, alongside new platforms including podcasts, panels, speaking opportunities, and more

Inﬂuencer, Talent & VIP Relations

Lead inﬂuencer and talent strategy, including casting, negotiations, seeding programs, EMV performance, and overall execution
Oversee always-on and campaign-based programs across key platforms (ﬂuent in Instagram, TikTok, Facebook, etc.)
Experience with VIP +& Inﬂuencer marketing software programs like Tribe, Traackr, Creator IQ, and Inﬂuencer Intelligence, utilizing analytics to drive strategy and inform strategic client counsel week over week
Cultivate and manage relationships with artists, tastemakers, agents, and industry partners to drive wins for the division and our brand partners

Experiential & Partnerships

Lead execution of events, brand activations, and strategic partnerships
Ensure strong media, artistry, inﬂuencer and talent attendance, from pre-event outreach through post-event coverage
Drive innovative collaborations that expand brand reach and cultural relevance
Maintain and leverage relationships with notable production partners and creative agencies to deliver best-in-class activations for our brand partners
Oversee scalable event budgets end-to-end while ensuring client goals are met

Team Leadership & Cross-Functional Collaboration

Manage, mentor, and develop junior team members, fostering a collaborative and high-performing environment
Oversee onboarding and training in collaboration with Senior Leadership, ensuring operational excellence across accounts
Partner with internal teams to deliver fully integrated campaigns and strategy execution while working with bi-coastal teams and brand partners
Serve as a key leader within the division, and counsel to the Managing Director, proactively identifying client and internal team performance needs to ensure consistent operational functions and exceptional client service

Operations & Performance

Oversee workﬂows, timelines, and deliverables to ensure seamless execution across all workstreams

Manage weekly and monthly reporting, ensuring accuracy and strategic & actionable insights
Monitor performance and optimize strategies based on data, KPIs, and client objectives

Requirements

Location: Must be in the Metropolitan Los Angeles area; hybrid role, three days in oﬃce required
Bachelor’s Degree in Marketing, PR, or related ﬁeld required
8-12 years of experience working in PR, in-house, and/or agency, beauty PR agency experience is preferred and will be prioritized in the interview process
Experience managing artistry sponsorships
Experience managing inﬂuencer campaigns (both organic and paid) – must have a strong foundation of the digital beauty landscape and relationships with key inﬂuencers and managers across all tiers, solid experience with contract negotiations
Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends
Fluent in inﬂuencer marketing, data analysis, and key platforms, Tribe and Traackr
Strong media contacts and able to provide professional references during the interview process
Stellar verbal & written communication skills
Ability to work in an entrepreneurial and fast-paced environment
Collaborative, creative, and high-energy
Highly organized workstyle with the ability to manage multiple projects simultaneously
Proﬁcient in Google Suite
Passion for fashion, beauty, and pop culture with a ﬁnger on the pulse of industry news