who believe the high-profile visit could give a significant push to the region’s emerging border tourism sector.Nestled on the banks of the Jhelum River and known as the last Indian military post before Pakistan Occupied Kashmir (POK), Kaman Post has in recent years evolved into one of Uri’s most sought-after tourist destinations. The picturesque location, which also houses the symbolic Aman Setu (Peace Bridge), attracts visitors keen to witness the frontier landscape and learn about the region’s unique history.
Locals said Saif Ali Khan’s visit has brought national attention to a destination that remains largely unexplored by mainstream tourists despite its scenic beauty and historical significance.
“Whenever a celebrity visits a place like Kaman Post, people across the country become curious about it. We have already started receiving calls from tourists asking about the location after news of his visit spread,” said a local tour operator in Uri.
Residents believe the actor’s presence at the border destination will help showcase a different side of Kashmir – one that goes beyond the traditional tourist circuits of Gulmarg, Pahalgam and Srinagar.
“Kaman Post has tremendous tourism potential. It offers visitors a chance to experience history, geography and patriotism at one place. Saif Ali Khan’s visit has highlighted this destination before a wider audience,” said Abrar Ahmad, a civil society member.
Officials associated with tourism promotion in the region echoed similar sentiments, saying celebrity visits often act as catalysts for attracting new visitors.
“Border tourism in Uri has witnessed steady growth over the last few years. High-profile visits help create awareness and encourage travellers to explore lesser-known destinations. Such exposure is valuable for local businesses and the overall tourism economy,” an official said.
The opening of several frontier locations for tourism, coupled with improved road connectivity, has helped Uri emerge as an important destination for visitors seeking offbeat experiences. Kaman Post, in particular, has become popular among tourists interested in witnessing the LoC from close quarters and understanding the region’s historical significance.
Local traders and entrepreneurs hope the actor’s visit will translate into increased footfall during the ongoing tourist season.
“For us, every additional visitor matters. More tourists mean better business for transporters, hotels, restaurants and local vendors. If a celebrity visit helps put Uri on the tourism map, it benefits the entire region,” said Sadiq Ahmad, a shopkeeper in Uri town.
As photographs and reports of Saif Ali Khan’s visit continue to circulate on social media, residents of Uri are optimistic that the spotlight will encourage more travellers to venture beyond conventional destinations and discover the unique attractions of Kashmir’s border belt.
For many in Uri, the actor’s brief stop at Kaman Post is more than a celebrity visit but it is an opportunity to showcase the region’s rich history, natural beauty and growing tourism potential to the rest of the country.
