Jewellery is more than just an accessory; it reflects personal style, confidence, and individuality. While design often becomes the first factor people notice, smart jewellery buying goes far beyond appearance. Understanding quality, comfort, durability, and craftsmanship can help you invest in pieces that remain timeless and practical for everyday wear. In an interview with HT Lifestyle, Varada Ravindran, founder of Aagrah Fine Jewels, shared tips on what every buyer should know before investing.

1. Focus on the material and finish
“One of the most important aspects to consider is the material and finish of the jewellery,” said Varada. High-quality gold-plated and silver-plated jewellery should not only look elegant but also retain its shine over time. A premium anti-tarnish coating plays a crucial role in maintaining the jewellery’s brilliance and preventing dullness caused by moisture, sweat, or regular use. She advises choosing jewellery with long-lasting finishing, which ensures that your favourite pieces continue to look refined even after repeated wear.