Kolkata: FMCG major Emami Ltd has entered into a definitive agreement to acquire a 60% stake in IncNut Digital for a cash consideration of Rs 321 crore. The company is engaged in the personalised beauty and personal care segment with flagship brands Vedix and SkinKraft.Emami said in a filing that it would acquire the remaining stake in Hyderabad-based IncNut within the next four-and-a-half years in two tranches from current closing, at a consideration to be determined as per an agreed matrix on future performance. “The board of directors of Emami Ltd, at its meeting held today, approved the execution of a share subscription and purchase agreement (SSPA) for acquiring stake in IncNut Digital Pvt Ltd,” the filing said.Harsha Vardhan Agarwal, vice-chairman and MD, Emami Ltd, said this investment was a strategic step in strengthening the company’s presence in the high-growth beauty and personal care (BPC) segment. “While the broader BPC market continues to expand, meaningful differentiation remains limited, with only a few players offering deeply personalised, outcome-driven solutions,” he said.According to Agarwal, Vedix and SkinKraft will strengthen the company’s beauty and personal care portfolio by adding personalised, science-led offerings across Ayurveda and dermatology. Alongside The Man Company and Brillare, this acquisition strengthens its presence across high-growth BPC segments and aligns with its strategy of building a future-ready and consumer-centric portfolio.Chaitanya Nallan, founder and CEO, IncNut Digital, said the partnership with Emami represented a key turning point for Vedix and SkinKraft. Consolidated turnover of IncNut Digital stood at Rs 175.1 crore for FY25, against Rs 196.5 crore for FY24.
