Photo: Courtesy of DuoBoots
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DuoBoots
Headquarters: London, United Kingdom
E-commerce: duoboots.com
Social Media: Instagram / TikTok
What: A footwear brand offering boots across multiple calf widths for each foot size.
Price Range: $200 – $450
Founder: Mary Alice Malone
Origin Story: DuoBoots was founded to solve a long-standing problem in women’s footwear: boots that fit the foot but not the calf — or vice versa. After years of frustration shopping for boots herself, Founder Carly Jones set out to create a brand built around fit inclusivity, not compromise.
Launched in 2017, DuoBoots introduced a proprietary sizing system that combines nine foot sizes with up to eight calf widths, allowing customers to find boots that truly fit their bodies. Rather than offering a single “standard” calf measurement, the brand designs every style with proportion and comfort at the forefront, without sacrificing style.
Operating as a direct-to-consumer business, DuoBoots has built a loyal global community through thoughtful design, premium materials and an emphasis on confidence-boosting fit. Today, the brand is known for its timeless silhouettes, elevated essentials and commitment to making fashion more accessible for women who have historically been overlooked by traditional sizing models.
Hero Products: Freya Knee High Boots ($405)
PR Representation: ICA
How to get in touch: duoboots@infinitycreativeagency.com
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