Chennai: Rising participation of women home buyers is emerging as a key trend in Chennai’s residential market. Financial independence, a sense of safety, and an investment mindset are driving the trend.At the recently held three-day property exhibition, CREDAI FAIRPRO, one in three bookings was made by women. Organisers said 33% of the 460 confirmed bookings, which clocked 451 crore in sales, was by women. “This reflects a steady rise in independent ownership and investments led by women working professionals,” said Navin Kumar, treasurer, CREDAI Chennai.
Sanjay Chugh, city head and director, Anarock, said that many women buyers prefer purchasing 1 BHK or 2 BHK homes. They look for localities that offer connectivity and safety. “With financial independence, many women see real estate as an investment portfolio. It offers them a sense of security. Besides, finding a house for rent in the city for women is hard. So, many prefer paying EMI for their own house rather than rent and advance,” he added. Apartments emerged as the clear revenue driver, contributing over 251 crore from 190 unit bookings. “While 2 BHK homes remained the most popular choice with 96 bookings (48%), 3 BHK units were close behind at 84 bookings (42%) and generated the highest revenue among apartment categories. The trend points to an upgrade cycle, with families opting for larger homes offering more space and comfort,” said K Mothish Kumar, convener, FairPro 2026.Location-wise, the south suburbs dominated apartment sales, accounting for nearly half the bookings at 49%. West central, west suburbs and south central followed. Villas witnessed high-value traction, driven by premium buyers seeking gated community living. “Though lower in volume compared to apartments, villa transactions contributed significantly to overall sales value,” said a developer.Plotted developments continued to draw steady attention, especially in emerging growth corridors. “Buyers see plots as flexible assets that offer both immediate ownership and long-term appreciation. There is strong interest in locations along OMR, GST Road, and ECR, driven by infrastructure expansion, improved connectivity, and long-term appreciation prospects,” said Bala Ramajayam, MD, G Square.
