HQ: New York and California
Founder: Daniella Bien Aimé
Social: Instagram / TikTok
Category: Skin Care
E-comm: beexury.com
Price Range: $65-$95
Hero Product: The Glow System ($320)
PR Representation: In-house
How to get in touch: info@beexury.com
Origin Story
Beexury was born from honey. Growing up in Haiti, Founder Daniella Bien Aimé considered honey a household staple: a remedy, a ritual, a gift from nature. When she relocated to New York and began building her next venture, she returned to that origin, this time fusing it with the precision of Korean formulation science.
Crafted in Seoul and rooted in New York, Beexury is luxury skin care built on three pillars: honey, propolis and beeswax, actives clinically known for brightening, barrier repair and deep hydration. The result is The Glow System, four products designed to deliver Honey Glass Skin: that luminous, lit-from-within glow that needs no filter. Beexury is for the woman who demands efficacy and elegance in equal measure, and refuses to choose between the two.
