Apple Special Event Confirmed For March 2026: iPhone 17e, New Macs Expected?

Last Updated:February 17, 2026, 08:17 IST

Apple has confirmed the event in March 2026 and we could see the company announce multiple products in the market.

Apple’s new special event in March looks to be Mac-focused. (Photo: 9to5Mac)

Apple is hosting a special event for select media on March 4, 2026 where we could get more details about the iPhone 17e (or not), new Macs, iPads and more. The company seems to be doing a special gathering with the focus on a ‘special Apple experience’ so we might not see the company host an online event, or make any big announcement.

Instead, Apple could showcase these devices to these select people in New York city and other parts of the world, while the rest of us wait for the official details revealed via a press release most likely.

Apple’s March 2026 ‘Special’ Event: What’s Happening?

The report from 9to5Mac and few more sources have cited the invite for this event, and claim that Apple could announce the iPhone 17e model, the budget MacBook we have heard so much about in rumours, the M5 Pro MacBook Pros and a few iPad upgrades. As we have come to expect, this new Apple invite teaser has some clues about what the company might announce or show.

The colour hues hint at the new iPhone, or maybe even the entry-level MacBook as well as the iPad 12 gen refresh. It doesn’t suggest the MacBook Pro M5 launch in any way, so we could see that announced at a later date next month.

The M5 MacBook Pro versions are likely to be mostly the hardware upgrades like the earlier model launched in October by the company. The budget MacBook will most likely grab all the attention, and we do hope the affordable model doesn’t go the iPhone 16e way and become a strong option for millions to enter the macOS universe.

Apple has managed to make the iPhones appealing for many, who are happy to spend big and even take finances to make it work. If the same focus enables them to buy the new Macs, it will be a big win for launching this product. Imagine if this budget MacBook could sell for around Rs 60,000 (with $599 as the selling price) in India, and you open a whole new market for this product.

We will be keeping a keen eye on how this device, and other iPad upgrades work out when the company reveals them early next month.