HQ: California, Brisbane and London
Founders: Kiera and Steve Purcell
Social: Instagram
Category: Hair Care
E-comm: uppercutdeluxe.com
Price Range: $24-$34
Hero Products: Deluxe Pomade ($22), Texture Cream ($22), Matte Pomade ($22), Styling Powder ($22)
Stockists: Global barbershops
How to get in touch: Contact form
Origin Story
Founded by Steve and Kiera Purcell in 2008, Uppercut Deluxe began in a garage with nothing but an obsession for creating great products and building a brand for an industry that had long been an afterthought.
With little more than $20 in their pocket, grit and relentless determination, the founders set out to build something bigger than themselves. To make the business appear more established than it was, Kiera managed six different email aliases, creating the impression of a much larger team. It was just one of many resourceful decisions that helped the founders punch above their weight in the early years.
Driven by hard work, a deep connection with the barbering community and an unwavering commitment to quality, Uppercut Deluxe steadily grew from a local startup into one of the world’s leading professional men’s grooming brands.
Today, Uppercut Deluxe is stocked in tens of thousands of barbershops across more than 60 countries and is recognized as a category leader and pioneer in professional men’s grooming. Despite its global reach, the company remains independently owned and continues to stay true to the values it was founded on: authenticity, craftsmanship and a genuine connection to the barbering community.
