HQ: California
Founder: Jenna Satell
Social:Instagram
Category: Hair Care
E-comm:shirley-jane.com
Price Range: $36-$38
Hero Product:The Curl Crème ($36)
Stockist:Amazon
PR Representation: Set PR
How to get in touch: jenna@shirley-jane.com
Origin Story
Shirley Jane is a high-performance hair-care brand designed for curly and textured hair, turning wash day into something you actually look forward to. Woman-owned and founded by Jenna Satell, the brand was born from her own experience navigating coarse, curly hair and the lack of products that were both effective and easy to use. Noticing a gap in the market, she set out to create a line that simplifies routines while empowering women to embrace their natural texture with confidence.
Recently launched on Amazon, the brand’s hero product, The Curl Crème, is a multitasking formula that hydrates, defines and protects curls in one step. The formula is infused with avocado, castor and jojoba oils, plus blue lotus flower, grape seed oil and chamomile, it deeply moisturizes, smooths frizz and supports long-lasting curl definition. The brand also offers a shampoo and conditioner designed to gently cleanse and condition while maintaining curl integrity.
