HQ: Fort Lee, NJ
Founder: Young Tae Choi
Social: Instagram
Category: Jewelry
E-comm: nadri.com
Price Range: $35-$6,000
Hero Products: Phenom Multi J Hoop Earrings ($85), Hollywood Cluster Climber Earrings ($120), Beatrix CZ Hand Chain Bracelet ($175)
Stockists: Nordstrom, Bloomingdale’s, Anthropologie
PR Representation: Mega Mega Projects
How to get in touch: inquiries@nadri.com
Origin Story
Established in Korea in 1984 by Young Tae Choi, Nadri’s origin began with a spark of inspiration on a school trip to a history museum. Captivated by the jewelry designs he saw there, Choi eventually left his career as an ocean-going vessel engineer to pursue his destiny, returning home at his father’s request to build his own company.
Combining his engineering expertise with international trading skills and guidance from a supportive mentor, Choi founded Nadri. Today, it stands as a trusted market leader with over 35 years of heritage. By owning its factory, Nadri controls every step of production — from design concept to delivery. This vertical integration allows the brand to perfect innovative techniques and maintain unmatched quality across all collections. Its diverse product range spans from accessible plated brass and sterling silver with cubic zirconia to luxurious 14-karat gold with genuine diamonds. Whether crafting fashion pieces or fine jewelry, Nadri applies the same rigorous quality standards to ensure unparalleled excellence in every piece.
