These are the stories making headlines in fashion on Tuesday.
Gap Inc. Debuts ‘Fashiontainment’ Platform With Boy Band JYT
Gap Inc. is launching Fashiontainment, a new platform for building entertainment content and partnerships around its brands, with rising boy band JYT as its first collaboration. The multi-year deal includes a docuseries co-produced by Gap, a national mall tour and a Gap capsule collection the five-member band helped design. Chief Entertainment Officer Pam Kaufman is leading the newly created entertainment division behind the Fashiontainment effort, which aims to deepen Gap’s ties to music and pop culture. {Gap Inc.}
On Plans For Strong Growth Through 2029
On Holding aims to grow constant currency sales at a rate in the high teens through 2029, reaching at least 5.6 billion Swiss francs ($6.8 billion) in net sales while pushing its adjusted EBITDA margin ambition to at least 22%. The Swiss sportswear brand, backed by Roger Federer, is betting on new pushes into golf and soccer, including a 10-year deal with Kylian Mbappé, to challenge Nike and Adidas. Its board also approved a first-ever share buyback of up to $1 billion of Class A Ordinary Shares through 2029. {On; Business of Fashion/paywalled}
Unilever Ventures Leads Series A Funding for Arey
Los Angeles-based hair-care brand Arey, which targets graying hair, has closed a Series A round led by Unilever Ventures, with existing backers Greycroft and Female Founders Fund also participating. The funding will go toward new product development, clinical research, retail expansion and hiring. This news arrives ahead of the brand’s first published clinical trial in November, which found that most participants saw fewer or no new gray hairs. {WWD/paywalled}
Oura Seeks Up to $2.2 Billion in U.S. IPO
Smart ring maker Oura is looking to raise up to $2.2 billion in its U.S. initial public offering (IPO). It plans to sell 50 million shares at $40 to $44 each. That would value the company at up to $14.1 billion, well above the $11 billion valuation after a Series E financing round in 2025. Oura reported a net loss of $924.3 million on $1.21 billion in revenue for the nine months ended June 30, even as its Oura Membership service passed five million paid members. {Bloomberg/paywalled}
How Fashion Brands Could Tap Into ‘Clipping’
Twitch streamer Kai Cenat’s Vivet debut at New York Fashion Week went viral through thousands of fan-made clips shared across TikTok and Instagram, a tactic born in streaming and gaming culture called “clipping.” Clipping agencies pay creators based on views to cut campaign content into short, unpolished videos, and brand interest is growing quickly. Luxury fashion has been slower to adopt the approach, as some brands are wary of losing control over their image. {Vogue Business/paywalled}
