These are the stories making headlines in fashion on Friday.
G-III CEO Talks Marc Jacobs Acquisition
G-III Apparel Group and WHP Global are acquiringMarc Jacobs from LVMH, and G-III Chairman and CEO Morris Goldfarb told WWD the deal was an “awesome acquisition.” The company first identified the opportunity two years ago. “WHP negotiated the deal originally, brought us into it and we share a 50% equity stake in the IP and we have all the operating responsibility,” Goldfarb said. He added that the company is “not looking to make a cash cow out of it Day One.” {WWD/paywalled}
Peloton Acquires Pilates Startup Skōp
Peloton Interactive Inc. has acquired Skōp, a Pilates startup bringing new expertise and technology to help “build on Peloton’s leadership in at-home Pilates,” according to a press release. Peloton said this acquisition will “support a central plank” in the expansion of its strength ecosystem. “Skōp adds differentiated technology and specialized knowledge to our R&D team so we can continue to empower people to live fit, strong, long and happy,” Peloton CEO Peter Stern said in a statement. {Bloomberg/paywalled; Peloton}
Nordstrom and Adidas Partner Ahead of FIFA World Cup 2026
Photo: Courtesy of Nordstrom
Nordstrom and Adidas are teaming up for a national retail partnership celebrating the FIFA World Cup 2026. The partnership spans 35 Nordstrom doors nationwide, anchored by an Adidas at The Corner installation at the Nordstrom NYC Flagship, a dedicated shop-in-shop at Nordstrom Downtown Seattle and a curated Adidas presentation across 33 Nordstrom stores in World Cup match cities. The NYC installation runs through July 26. {Fashionista inbox}
Lululemon’s Q1 2026 Sales Rise 4%
Lululemon Athletica Inc. released its Q1 2026 earnings on Thursday, which showed net revenues rose by 4% to $2.5 billion. Americas net revenue decreased by 3%, while international net revenue increased by 22%. For the second quarter of 2026, Lululemon expects net revenue to be in the range of $2.450 billion to $2.475 billion, representing a decline of 3% to 2%. {Lululemon}
Fashion Brands Are Looking Beyond Vanity Metrics
Earned media value (EMV) and media impact value (MIV) assign a dollar amount to earned media exposure by benchmarking against what a comparable paid placement would cost. Fashion brands have used these metrics to track visibility, but now many are looking to measure genuine consumer sentiment, long-term equity and authenticity. Data platforms like Launchmetrics and CreatorIQ are also updating their tracking tools to reflect this shift. {Business of Fashion/paywalled}
Milk Teeth Is Dressing the Most Stylish Kids on the Playground
Stylish parents are now dressing their children in brightly-colored, oversized outfits, and the L.A.-based label Milk Teeth is at the forefront of this trend. Catherine Newell-Hanson and Rebecca Calavan launched Milk Teeth in 2021 to create “unboring, ungendered clothes for kids.” Much of what the brand carries comes from Korea, where the oversized, genderless aesthetic likely first took hold, Maria Bobila writes for The Cut. {The Cut/paywalled}
Retailers Struggle With Increasing Returns Amid Rising GLP-1 Use
As Americans increasingly use weight-loss drugs, retailers are overwhelmed with rising returns since shoppers are buying multiple versions of the same garment and sending back those that don’t fit. Consumers are also sizing down through exchanges, returning larger sizes in favor of smaller ones. Returns are among the biggest profit-killers for retailers, especially for online businesses. {The Wall Street Journal/paywalled}
