Khaitan & Co has advised L’Oréal in relation to acquisition of a majority stake in Innovist (Onesto Labs) from the promoter and existing shareholders of OLPL. Metalegal Advocates has served as the exclusive legal counsel to Onesto Labs Private Limited (Innovist) and its shareholders, including founders Rohit Chawla, Sifat Khurana, and Vimal Bhola on this transaction.
Onesto markets its products in the personal care category under the primary brand name “Bare Anatomy“, “Chemist at Play” and “Sunscoop” in and outside India.
The agreement between L’Oréal and Innovist represents a defining moment for India’s D2C personal care ecosystem, with L’Oréal, the world’s largest beauty company, making a significant strategic commitment to the Indian premium digital-first consumer market.
Khaitan’s core team consisted of partner Surbhi Kejriwal, principal associate Vedika Bhandari, senior associate Nikhil Singh and associate Sanjitha Ravi. Senior partner Rabindra Jhunjhunwala provided guidance on this deal.
On direct take the deal was assisted by executive director Vinita Krishnan, principal associate Bharat Jain, associate Krishnal Shailesh Agrawal and associate Krunal Himanshu Mehta. On indirect tax, the team was guided by partner Mayank Jain and senior associate Rajshree Lohia.
On competition / antitrust law aspect partner Anshuman Sakle, principal associate Siddharth Pravin Bagul, and associates Sana Vaidya and Priyal Shukla guided the deal team.
Corporate & commercial aspect was handled by partner Mehul Shah, partners Sanjay Khan Nagra and Surbhi Kejriwal, counsel Rushabh Gala, senior associate Ashutosh Mishra, and associates Ishita Khanna, Madhav Govind, Vidhi Damani, Disha Basnet, Sanjitha Ravi, Vedaant Agarwal and principal associate Vishakha Sharma.
Privacy and data protection law aspect was handled by partner Supratim Chakraborty, principal associate Shramana Dwibedi. The intellectual property law aspect was dealt by partner Shailendra Bhandare, senior associate Vaishali Adhikari. The employment, labour & benefits aspect was handled by partner Deepak Kumar and senior associate Ajeta Anand.
Metalegal deal team included partner Amar Gahlot, principal associate Sanyam Aggarwal, senior associate Sarvesh Sawant, and associates Ritik Kumar Jha and Arjun Singh Tamang.

