HQ: New York, NY
Founder: Lauren Lawson
Social: Instagram
Category: Apparel
E-comm: lastminutecalifornia.com
Price Range: $115-$265
Hero Product: The Jeans ($198), The Bomber Jacket ($265), The White Tee ($90)
PR Representation: Marina Paccione
How to get in touch: marinalpaccione@gmail.com
Origin Story
Last Minute California was born from a simple frustration: finding clothing that felt elevated and well-made without being overly trend-driven or prohibitively expensive. While studying at Villanova University, Founder Lauren Lawson searched for pieces that could keep up with real life — clothes that felt polished, versatile and easy to wear again and again.
What began as an idea developed from her dorm room quickly evolved into a bigger vision: Over the next 18 months, Lawson immersed herself in fabric sourcing, fit development and manufacturing, determined to create a brand that offered a thoughtful middle ground between fast fashion and luxury.
The result is Last Minute California: a direct-to-consumer ready-to-wear label built around intentionally edited monthly capsule drops. Every piece is made in Los Angeles and designed with longevity, versatility and ease in mind.
The name reflects the brand’s philosophy: the best outfits are often the ones you throw on at the last minute — the pieces you reach for without overthinking. Blending West Coast ease with East Coast intention, Last Minute California is designed for spontaneous plans, everyday moments and women looking to build a wardrobe of fewer, better pieces.
