Jammu, Oct 16: The Krishi Branding Centre (KBC), SKUAST-J ABI Foundation, organised a three-days’ training programme titled “From Farm to Market: Strengthening Animal Husbandry through Strategic Planning, Innovative Ideas, Value Addition & Branding” from October 14-16, 2026, under Holistic Agriculture Development Programme (HADP), Project No. 04: “Strengthening Agricultural Marketing in the Union Territory of J&K.”
The programme aimed to strengthen entrepreneurial capabilities in the animal husbandry and allied sectors by promoting strategic business planning, value addition, branding, marketing and commercialization of livestock-based enterprises.
The training programme was organised under the leadership of Prof. B. N. Tripathi, Vice Chancellor, SKUAST-Jammu, with overall guidance by Prof. Jyoti Kachroo, Director, SKUAST-J ABI Foundation and Principal Investigator, Krishi Branding Centre.
The programme witnessed participation from officials of the Animal Husbandry Department and Fisheries Department, along with progressive farmers, facilitating knowledge sharing and promoting entrepreneurial opportunities across livestock and allied sectors.
During the programme, Prof. Jyoti Kachroo highlighted the emerging agribusiness opportunities in the livestock sector and emphasised the importance of integrating innovative ideas, appropriate packaging techniques, branding and market-oriented strategies to strengthen rural entrepreneurship.
She also underscored the role of the Krishi Branding Centre (KBC) and Agri Business Incubation Centre (ABIC), SKUAST-J ABI Foundation, in supporting aspiring Agripreneurs through entrepreneurship development, incubation support, value addition and market linkages.
The three-days’ training featured expert deliberations on agribusiness opportunities in the livestock sector, innovative packaging techniques, sustainable utilisation of animal waste, eco-friendly Integrated Farming Systems (IFS), business planning and marketing channels, scientific aquaculture practices, and entrepreneurial opportunities in fodder processing.
The sessions provided participants with insights into developing sustainable business models, identifying emerging market opportunities and improving the commercial potential of livestock and allied enterprises.
The programme also included a practical demonstration on technological innovations for sustainable, commercial-scale value addition in milk and meat, providing participants with practical exposure to value-added livestock products and their potential for enterprise development.
The programme concluded with a valedictory session, during which certificates were distributed to the trainees for successfully completing the training programme.
The programme received excellent feedback from the participants, who appreciated the sessions and the practical insights gained during the training.
The Krishi Branding Centre (KBC), in association with the Agri Business Incubation Centre (ABIC), SKUAST-J ABI Foundation, is actively working to strengthen Agripreneurship, encourage innovation, promote value addition and facilitate branding and commercialization across the agricultural and allied sectors of Jammu & Kashmir.
These efforts aim to equip aspiring and existing Agripreneurs with the knowledge and skills required to establish sustainable, market-oriented enterprises, strengthen rural livelihoods and create enhanced income-generating opportunities across the Union Territory.
