J.Crew Tapped Beloved Indie Label Eckhaus Latta for Fall's Coziest Collab

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Following the success of their first partnership in February of this year, J.Crew once again tapped indie label Eckhaus Latta for a cozy fall collab, the two brands announced on Friday. The reunion “builds upon the overwhelming response to Eckhaus Latta’s interpretation of J.Crew’s signature Rollneck Remix earlier this year,” per a press release.

The new collection, a 27-SKU lineup, spans knitwear, outerwear, shirting, denim and accessories — such as a knit balaclava, brushed cashmere bandana, cashmere opera gloves and calf hair belts — as well as a kids’ version of the Rollneck sweater.

Photo: Luna Conte/Courtesy of J.Crew

“The inspiration for us was really J.Crew,” designers Mike Eckhaus and Zoe Latta said in a press statement. “It is an iconic American brand with a rich heritage. We rummaged through a lot of its catalogs from the ’90s as points of reference. That period was our childhood, so our aesthetics and tastes will always be shaped by it.”

Many of the pieces — including the knits and shirting in particular — are intended to be genderless, as evidenced by accompanying campaign images shot by Luna Conte. The imagery features artists, athletes, musicians and academics (including, in a cheeky detail, a pair of twin models wearing the twin sweater set from the collection).

Photo: Luna Conte/Courtesy of J.Crew

“This collaboration is a celebration of the expansiveness of American style and the many ways it can be interpreted,” said J.Crew Chief Marketing Officer Julia Collier in a statement. “Great collaborations create new entry points into each brand, and the campaign brings that idea to life through a house party where the J.Crew and Eckhaus Latta communities come together. Everyone is invited to enter the world of the collection, wear it and make it entirely their own.”

Standout pieces include a reversible turtleneck, apron-style halter dress, marled balaclava and convertible army green Barn Jacket, which features a vivid purple lining and detachable vest.

Photo: Luna Conte/Courtesy of J.Crew

“We wanted to preserve the experimentation, individuality and sense of community that make Eckhaus Latta so distinctive, along with the unpretentious New York energy they bring to clothes designed for how people actually live,” said Olympia Gayot, Creative Director of Women’s and Kids at J.Crew. “The catalogs became a major source of inspiration, revealing an era of the brand that already possessed a little downtown tension. Mike and Zoe pulled that spirit forward through their own perspective, creating a collection that feels unmistakably J.Crew, but unexpected enough to make you look twice.”