Thursday, April 2


Photos: Courtesy of Hades

Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.

Hades
Headquarters: England
E-commerce: hades-shop.co.uk
Social Media: Instagram

What: An indie knitwear label that champions traditional craftsmanship, responsibly sourced materials and thoughtful production.

Price Range: $137-$514

Founders: Cassie and Isabel Holland

Origin Story: Founded in 2016, Hades is an independent British clothing brand drawing inspiration from counterculture and radical figures, ideas and history. Hades first gained recognition for its classic knitwear and in 2022 introduced ready-to-wear concept collections. Each collection blends high-quality materials and craftsmanship with a dose of British eccentricity and attitude. Championing craft and responsible design, always using quality fabric, every Hades piece is made to last. Hades sweaters and scarves are handcrafted in Scotland, cardigans are knitted in Spain and the skirts are constructed in England. Hades pieces strike the balance between timeless and unexpected, something classic that you’ll keep forever

Hero Products: Carrington Cardigan ($469); Narcissus Cardigan ($469); Joy Division 
($402)

PR Representation: Rachael Matican PR

How to get in touch: info@hades-shop.co.uk

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