Launches new website, anthem, logo, mascot for SANJY 2026
Srinagar, Jun 28: Lieutenant Governor Manoj Sinha on Sunday launched the Directorate of Rural Sanitation’s “Shubham–Shivam” campaign at Baltal base camp, along with a slew of eco-innovations, including the new website, pilgrimage anthem, logo, mascot, “Trayambakam” mobile application, “Swaha” utensil bank, and “Amarnath Seva Cafe”. He described the campaign as a massive step to achieve a sustainable, clean, and zero-landfill Shri Amarnath Ji Yatra.
“The true backbone of this initiative is our incredible sanitation team. I am grateful for Karmyogi volunteers, whose relentless dedication will keep the base camp and both the tracks clean in the days ahead. They are the real heroes turning our zero-waste vision into reality, preserving the environment and the profound spiritual dignity of the Shri Amarnath Ji pilgrimage,” he said.
The LG highlighted several innovative initiatives: the “Trayambakam” mobile application, a simple and intuitive tool through which any pilgrim can send a photo of waste or litter at a location and ensure immediate action; the “Swaha” utensil bank, where steel plates and cups are used against a small security deposit, conveying that convenience and environmental responsibility can go hand in hand; and the “Amarnath Seva Cafe,” where exchanging collected plastic for tea and snacks signals that true devotion to Baba Barfani manifests through active participation in keeping the pilgrimage clean.
The Lieutenant Governor also announced the regulatory framework, including four-way segregation, a complete ban on single-use plastic, and prescribed sanitation standards for each langar and camp to lay a strong foundation for environmental protection.
Sinha said the Directorate of Rural Sanitation’s official logo, featuring Lord Shiva and 34 tridents arranged around him, reminds us that protecting this holy land and its environment is our shared duty. “The pilgrimage anthem ‘Swachhta Dharma Hamara’ will surely resonate in pilgrims’ hearts in the same way as Baba’s blessing and the echo of these mountains remain with them long after the journey ends,” he said.
The Lieutenant Governor said that all innovative initiatives of the Directorate of Rural Sanitation rest on devotion and discipline, and they must be carried out conscientiously and responsibly by every stakeholder. “A clean, sustainable, zero-landfill Shri Amarnath Ji Yatra is a firm declaration that, despite the harshest geographical conditions, ensuring cleanliness is our collective responsibility,” he said, extending his best wishes to thousands of workers who will operate on these difficult routes in the coming days.
The launch ceremony was attended by K.N. Rai, Member, Shri Amarnath Ji Shrine Board; DGP Nalin Prabhat; Special DG Coordination S.J.M. Gillani; Principal Secretary to Lieutenant Governor and CEO Shri Amarnathji Shrine Board Dr Mandeep K. Bhandari; Divisional Commissioner Kashmir Anshul Garg; Managing Director JKPDCL and Nodal Officer for Baltal Axis Rahul Yadav; IGP Kashmir V.K. Birdi; Deputy Commissioner Ganderbal Jatin Kishore; DG Rural Sanitation Anoo Malhotra; and other senior officials.
