HQ: San Diego, CA
Founder: Leah Kirpalani
Social: Instagram / TikTok
Category: Body Care
E-comm: beiin.co
Price Range: $28-$42
Hero Products: The Everything Wash ($28), The Everywhere Lotion ($34), The All-Over Oil ($42)
Stockists: Shop Good, Stalle Studios, The Spa at Hotel Chelsea
PR Representation: Chloette PR
How to get in touch: hello@beiin.co
Origin Story
Beiin (pronounced “be in”) is a body-care brand built on the belief that the everyday is everything, with essentials that look beautiful on your counter, feel and smell incredible, are made with quality ingredients — and are priced for the everyday. Founded by Leah Kirpalani, Beiin was born from a decade-long personal healing journey and nearly 10 years of direct consumer insight through Shop Good, one of the early pioneers in clean beauty and wellness retail.
In a category where consumers are often forced to choose between aesthetic design, ingredient integrity, sustainability, performance or affordability, Beiin has eliminated the compromises long accepted in body care, intentionally delivering products that feel elevated enough to leave on your countertop, but approachable enough to use generously everyday.
The line combines barrier-supportive, high-performance formulas with design-forward packaging, and subtle essential oil–based scents designed for sensitive skin and everyday use. The products avoid sulfates, parabens, phthalates, silicones, PEGs, petroleum-derived ingredients and synthetic fragrance, while still creating the rich foam and elevated sensory experience consumers associate with luxury body care.
