Amazon has officially announced the dates for its Great Indian Festival 2026 sale, with the festive shopping event set to begin on October 8, 2026. The annual sale will bring deals and new product launches across smartphones, electronics, TVs, fashion, beauty, kitchen, appliances, home décor, grocery and other everyday categories.
The company has also announced an instant bank discount, additional benefits for Prime members and AI-powered shopping features for customers ahead of the festive season.
When does Amazon Great Indian Festival Sale 2026 start?
The Amazon Great Indian Festival 2026 will start on October 8, 2026, Amazon confirmed on September 20. The sale will feature what the company describes as the lowest prices of the year across crores of products, along with new launches from major brands.
Amazon has not announced an end date for the Great Indian Festival at this stage.
Customers can expect several types of deals during the sale, including Blockbuster Deals, Top 100 Deals, Mega Deals and 8 PM Deals. Amazon will also offer promotions such as Buy More Save More, Exchange Mela, Sample Mania and Amazon Combos.
What bank discount will Amazon offer during the sale?
Amazon customers can get a 10% instant discount on SBI Credit and Debit Cards and EMI transactions during the Great Indian Festival.
The company will also offer No Cost EMI and exchange offers across multiple categories, giving customers additional ways to reduce the effective purchase price of eligible products.
What benefits will Amazon Prime members get?
Prime members will receive up to 10% extra benefits during the Great Indian Festival, Amazon said.
In addition to sale benefits, Prime members will also get access to a festive line-up of content on Prime Video, including exclusive Originals across genres and languages.
This means the festive campaign will combine shopping offers with entertainment benefits for Prime subscribers.
Amazon to add AI-powered shopping features
Amazon is also highlighting AI as part of its Great Indian Festival shopping experience this year.
Customers will be able to use AI-powered features to compare products, check price history and get recommendations while browsing. These tools will be available across product pages and search to help shoppers evaluate products before making a purchase.
For shoppers comparing multiple smartphones, appliances or electronics during the sale, these features could make it easier to check prices and product information in one place.
Gadgets and electronics on Amazon Diwali Sale
What products will be available during Amazon Great Indian Festival 2026?
Amazon says the Diwali sale 2026 will cover a wide range of categories, including smartphones, electronics, TVs, fashion, beauty, kitchen and outdoor products, everyday essentials, home décor, appliances and more.
Expected deals on Amazon Sale 2026
The company is also promising new launches from major brands during the sale, alongside deals on premium and value products.
Amazon said customers will also have access to products from sellers across India through its delivery network. According to the company, tens of thousands of products can be delivered within minutes or a few hours, while more than one million products are available for same-day delivery and over four million for next-day delivery.
With the Amazon Great Indian Festival Sale now confirmed to begin on October 8, shoppers can expect Amazon to announce more product-specific deals, launches and offers as the Great Indian Festival gets closer.
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