Leset Opens Its 'Dream Closet' in Los Angeles

Leset, the maker of the cool-girl T-shirts you see all over your FYP, is making a splash in Los Angeles. The fashion brand, founded by Lili Chemla in 2019, just opened its first-ever L.A. store at Palisades Village in Los Angeles’ Pacific Palisades neighborhood. It follows the success of the brand’s Bleecker St. store in New York City, and this is only the beginning: Leset is planning a larger West Hollywood location for early next year.

The Palisades Village location came first because of the sense of community in the area post-Jan. 2025 fires. (Fashionista heard this from Leset’s neighbor Xirena, too.) “We’ve been incredibly intentional about retail and wanted to make sure we were opening stores in places where we could really become part of the community, rather than just adding doors for the sake of growth,” Chemla said over email.

“Palisades Village felt especially right because it has this intimate, neighborhood quality that I love,” she continued. “I wanted the store to feel warm, considered and easy, and to create a place where our customer could come in often, discover something new and feel at home.” In addition to Xirena, Misa, A.L.C. and Anine Bing are also nearby.

The store’s intimate footprint (read: pretty small space) and edited-down merchandise are meant to put the focus on the clothes and feel like a “dream closet.” It was designed by Phoebe Little, who also led the design of the brand’s NYC store. The assortment includes the core wardrobe staples (including the popular The Margo tee and its many iterations), alongside the newest seasonal collection, per press materials.

One of the more distinctive details of the store is the curtain framing the storefront. When it’s drawn closed each evening and opened each morning, it adds a residential touch to the space. That cozy feeling is central to how Chemla envisions Leset stores, but don’t expect each new location to be the same style.

“West Hollywood will be our second store in L.A., and while it will have its own identity, there are certain elements that will carry through all of our stores,” she said. “I always want our spaces to have a residential feeling — warm, intimate and collected rather than overly designed or traditionally retail.”

“At the same time, I don’t want to copy and paste the same store into different neighborhoods,” she continued. “West Hollywood will have a different energy that reflects its location and customer, while still feeling unmistakably Leset.” We’re told the store will also be much larger, with two levels of merchandise.

For Chemla, the most important goal of expanding into retail is to create spaces where customers can experience the brand beyond their phone screens.

“My dream is for our stores to become a real expression of the world of Leset,” she said. “There’s something really special about experiencing the clothes in person — feeling the fabrics, trying everything on, seeing how the pieces work together and creating a space around them that brings the full world of the brand to life.”

See more images of the new Leset store, below.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Source link