Photo: Dave Benett/Getty Images for Hermès
These are the stories making headlines in fashion on Tuesday.
British Fashion Council CEO Unveils Growth Plan
The British Fashion Council (BFC) unveiled its new strategy, “BFC 2030: Access, Creativity, Growth,” on Tuesday. The strategy establishes the organization’s position as the fashion industry’s incubator. Under the leadership of BFC CEO Laura Weir, the strategy “brings together funding, education, skills, space, partnerships and global access into a connected system designed to nurture creative excellence, strengthen commercial resilience and drive long-term growth.” {British Fashion Council}
Nylon relaunches Nylon Guys
Nylon is relaunching Nylon Guys, the brand’s men’s fashion and culture title. Its upcoming inaugural issue is set to feature a “rising voice” as its cover star. Nylon Guys was originally founded in 2004 and had an 11-year run in print. The revived title will launch with three issues in 2026 and appear in select Nylon broadsheets. Each issue will feature original editorial, fashion and beauty stories, as well as visually driven storytelling highlighting voices across music, art, entertainment and fashion. {Fashionista inbox}
American Exchange Group To Acquire Allbirds’ Assets
American Exchange Group is acquiring all of Allbirds’ intellectual property and certain other assets and liabilities for an estimated transaction value of $39 million. The deal is expected to close in the second quarter of 2026. “Over the past decade, Allbirds has evolved into a lifestyle footwear brand known for modern design, innovative materials and unparalleled comfort,” Allbirds CEO Joe Vernachio said in a statement. “This next chapter with AXNY builds on the foundational work already completed and sets up the brand to thrive in the years ahead.” {Allbirds}
VMG Partners Invests in Vacation
VMG Partners has reportedly invested in Vacation, the sun-care brand known for its nostalgic packaging. VMG Partners has previously invested in Kosas, K18 and Drunk Elephant. The exact size of the investment has not been reported, but it is understood to be for a minority stake. VMG Partners joins True Beauty Ventures and Silas Capital as investors. {WWD/paywalled}
Pitti Uomo Names Sunflower as Its Third Guest Designer
Sunflower, a Copenhagen-based menswear label,will hold a runway show in Florence as the CPHFW Special Project at Pitti Immagine Uomo 110, taking place from June 16–19. DSM Kei Ninomiya and Simone Rocha will also be guest designers at this year’s Pitti Uomo. “For us, this moment marks the introduction of the next chapter for Sunflower,” Sunflower Founder Ulrik Pedersen said in a statement. “The foundation is the same, but the expression is sharper, more defined and more ambitious.” {Fashionista inbox}
