Lucknow: In a key decision to strengthen investor facilitation, the Uttar Pradesh govt has approved the extension of tenure of 108 ‘Udyami Mitras’ till May 2026, while directing departments to adhere to strict timelines for project clearances.The decision was taken at a high-level steering committee meeting chaired by Infrastructure and Industrial Development commissioner Deepak Kumar at the Invest UP office. Officials said Udyami Mitras, who act as dedicated relationship managers for investors, will continue to guide projects from conceptualisation to commissioning, helping them navigate regulatory processes and resolve bottlenecks. The committee also approved the process to recruit 24 additional Udyami Mitras, including 10 for Satellite Investment Promotion Offices in cities such as Mumbai, Bengaluru, Hyderabad, Chennai and New Delhi, aimed at expanding the state’s investment outreach. As part of efforts to boost entrepreneurship, a proposal to set up an Entrepreneurship Development Cell at Invest UP was reviewed. The initiative is expected to support over 1,000 entrepreneurs through structured programmes, sector-specific accelerators and investor connect platforms. More than 10 investor issues related to land use conversion, statutory clearances, duty exemptions and infrastructure connectivity were taken up for resolution, with departments asked to ensure time-bound action. Ahead of the rollout of an upgraded single-window system, Nivesh Mitra 3.0, officials discussed measures to further streamline approvals and enhance digital services for investors. Emphasising accountability, Kumar directed departments to fast-track investment proposals and improve ease of doing business in the state. Senior officials, including Aparna U, Vijay Kiran Anand and Prerna Sharma, were present at the meeting.
