Mysuru: Tobacco use is no longer a personal habit — it’s a national health crisis. India accounts for nearly one-third of global oral cancer cases, with 77,000 new diagnoses and 52,000 deaths annually. The survival rate stands at just 50%, significantly lower than in developed countries, said Dr Naveen Jayaram Anvekar, medical oncologist at Apollo BGS Hospitals, Mysuru.This alarming trend is compounded by rising tobacco consumption across both urban and rural India, as highlighted by the Household Consumption Expenditure Survey (2022–23), which noted increased spending on paan, tobacco and other intoxicants, he said.On account of World No Tobacco Day (31 May), Apollo Cancer Centres (ACC) has launched OraLife, a screening initiative focused on the early detection of oral cancer. As part of this initiative, ACC has partnered with the Isha Foundation to support individuals seeking to overcome tobacco addiction. This collaboration integrates physical health interventions with mental and emotional wellness support.Notably, smokeless tobacco use is rising among women, contributing to a narrowing gender gap in incidence rates, he said.Dr Ramya Yethadka, surgical oncologist, said, “Oral cancer is highly treatable when detected early. We urge everyone over 30, especially tobacco users, to undergo screening.”As part of this initiative, individuals will have access to a 7-minute guided meditation led by Sadhguru, said Dr Veena of the Isha Foundation. Aman Nayak, Medical Superintendent, Apollo Hospital, was present.
